Falconer Funerals opened its doors for business with a launch event featuring a dove release and a photo shoot in Stafford Street, near the town centre.
Owner Ivylue Falconer said that the idea for the enterprise came out of sadness following the unexpected death of her late brother Delroy Beckford who died, aged 50, on March 13, 2014.
His relatives were unaware that he had passed away until after he had been buried.
Mrs Falconer, 56, and her daughter Paige, 25, will be managing the operations with the support of Birmingham-based Trinity Funerals.
Paige says: "We have lost so many family members over the last few years who were dear to us, but losing my uncle and not being able to give him the service my family would have wanted is still very painful and raw.
"We will endeavour to work with families in our community and all surrounding areas allowing them to know we are here for you every step of the way."
Mrs Falconer says: "I chose today to launch because it is the date he passed and it is in honour of him.We understand implicitly the pain losing a loved one brings and want to ensure that anyone losing a loved one gets the funeral they deserve.
"Families will be able to organise a tailored and unique service designed for them. Falconer Funerals will go above and beyond to ensure this happens.
"I've got the support of Ashley Savell-Boss who has been instrumental in the process of setting up the business. He has over 30 years of experience as a funeral director at his business Trinity Funerals, in Birmingham, where I received training.
"Ashley will continue to mentor us."
The Falconers add that they were grateful to their family and friends for their support in preparation for the opening.