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Sweet delight after Walsall dessert shop is saved

A Walsall dessert shop which faced being shut down despite a £200,000 investment has been saved after it secured planning permission.

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The premises now taken over by Heavenly Desserts in Pleck Road

Walsall Council’s planning committee gave retrospective approval for Heavenly Desserts to continue operating from its new premises in Pleck Road.

Officers had originally recommended refusing permission due to a number of concerns including parking, noise pollution, bin storage and the business’ hours of operation.

But members said that, providing manager Zubair Mohiuddin satisfied conditions imposed by the committee, the business would provide a welcome boost to the area.

At a previous hearing, Mr Mohiuddin said he had invested £200,000 in the business, which is a national franchise, and created dozens of full and part-time jobs.

Following that meeting, he said he had installed a ramp to enable disabled access to the store.

He said: “We have been operating for the last two months and we have not received a single complaint.

“We have created a well-liked and popular facility for the local community and I am confident any remaining issues can be overcome.”

Planning committee member Councillor Stephen Craddock said: “The applicant has created around 30 jobs. This is a big investment serving a large proportion of the local area.”

Heavenly Desserts will operate from noon until 11pm Monday to Saturday and until 10pm on Sundays.

Mr Mohiuddin was also told that deliveries must take place before opening times, existing parking bays would need to be altered and bins kept in a store at the back of the premises as part of the planning permission.