Stafford Borough Council has introduced the free parking offer to encourage more people to shop in both town centres to boost trade for local businesses.
The move was put forward to benefit residents and visitors following the traditional first pay day of the year.
Parking charges have been waived from 1pm on all Stafford Borough Council car parks in the two towns - except the Riverside and Waterfront car parks in Stafford.
Councillor Frances Beatty, Cabinet Member for Economic Development and Planning, said: “Money is tight after the festive period.
"Many people will have their first pay packet of the year this week and we want to encourage them to get what they need in our town centres – which is why we decided to have a free pay day parking offer."