The crash happened on the A41 in Rosehill, near Market Drayton in Shropshire, at around 3.41pm on Saturday, on the southbound route from Ternhill towards Hinstock.
It involved a silver Yamaha motorcycle, a silver Peugeot 206 and white VW Polo.
The motorcyclist died at the scene and police have now confirmed he was a 53-year-old man from the Stafford area.
The drivers of the two cars suffered minor injuries, with the driver of the Polo attending Royal Stoke Hospital as a precaution.
Anyone with information about the crash, or dash-cam footage, can contact Pc Mark Smith on 101, quoting reference 399i April 17.
Alternatively, contact Crimestoppers anonymously on 0800 555111 or at crimestoppers-uk.org
The A41 was closed between Tern Hill and Wistanswick throughout Saturday evening as collision investigators examined the crash site.
Firefighters from Market Drayton, Hodnet and Wellington in Telford were all sent to the scene.