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Newlife announces Birmingham charity store will reopen on Friday

A charity based in Staffordshire is set to reopen the doors of its store in Birmingham after lockdown restrictions were eased.

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Harjinder Samra, deputy commercial director at Newlife, in the Yardley store.

Cannock-based Newlife will open up the doors to its Yew Tree Retail Park store in Yardley on Friday – with a range of measures put in place.

It comes as the charity, which helps disabled and terminally ill children, saw income drop by an estimated £2 million due to the virus.

Harjinder Samra, deputy commercial director at Newlife, said: "We’ve been overwhelmed by the support from our loyal customers wanting to know when our Yardley store will reopen and we’re delighted to be able to welcome shoppers back through the doors on Friday.

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"Our retail team has been working hard to ensure the shop is Covid secure and ready for shoppers keen to get their hands on a bargain. In order to keep everyone safe, our staff will be wearing PPE and a number of measures will be in place, including a reduced store size for the time being.

"The lockdown has been an incredibly difficult period for us but we’re pleased to be able to start edging back to normality.

"Thank you to everyone who continues to support us, your generosity means we can keep providing vital equipment to disabled children in need all across the UK."

Social distancing measures and extra aisle space have been introduced in the store, which opened in October last year, to keep customers safe.

All profits from the charity's stores are used to help provide essential specialist equipment to disabled and terminally-ill children across the UK.

It has helped more than 22,500 children and helped to fund £15.7 million of research over the last three decades.