Mad O'Rourkes Pie Factory in Tipton will be offering the Lineker Pie to customers until Thursday.
And the "pie of the week" features flavours of cheese, onion and potato, inspired by the former footballer's affiliation with Walkers Crisps, having featured on more than 100 adverts for the brand since the mid-1990s.
Staff from Mad O'Rourkes Pie Factory decided to feature the special on its menu in response to Lineker's feud with the BBC which led to him being pulled from last weekend's Match of the Day, a move which prompted other pundits, commentators and presenters to refuse to appear in the broadcaster's other football programmes over the weekend.
Jena Morris, who is general manager at the Hurst Lane venue, said: "We've sold loads today, it's drawn quite a lot of attention.
"We saw him in the news and Walkers came to mind, so we've got cheese and onion from the Walkers and we know it's a British tradition to have cheese and potato pie and it comes with a pastry lid."
The menu item will feature at at the pie factory until Thursday, with the venue set to launch an Irish Shepherds pie inspired by St Patrick's Day on Friday.