Shop that served 15-year-old alcopop has licence revoked

A shop has had its licence revoked after selling alcohol to an undercover 15-year-old, with councillors calling the action "not merely irresponsible, but also illegal."

Walsall Road, where the shop is located. Photo: Google
Walsall Road, where the shop is located. Photo: Google

Super Choice News on Walsall Road, Great Barr, went before the council’s licensing committee on January 12 after an undercover Trading Standards investigation saw a 15-year-old female volunteer served a bottle of WKD.

Speaking at the meeting, a representative for West Midlands Police said the force had no confidence in the shop’s ability to uphold the licensing objectives, with the test purchase following a complaint from the public that a 15- and 16-year-old girl were served alcohol at the shop, which the owner denied.

And while the shop’s owner, Muhammad Sajjad, claimed that his wife had served the girl as she was on the phone at the time dealing with a family bereavement and therefore ‘distressed’, the licensing committee took a ‘dim view’ of the incident.

“When deliberating, the sub-committee took into account Mr Sajjad’s argument relating to hardship from the loss of his livelihood, but agreed with the responsible authorities that any underage sales put the licensing objectives at grave risk,” a decision notice states.

“It was also a drain on the public purse, as both West Midlands Police and the Trading Standards department of the city council had to allocate resources to investigate and deal with a criminal activity which had been undertaken, for profit, by a person who should have been more than aware of the standards expected of all licence holders in Birmingham (especially given the advisory visit earlier in the year).

“As such, the sub-committee took a very dim view of Super Choice News and the licence holder.

“The operation had been managed in a way that was not merely irresponsible, but also illegal. The findings had shown a lack of professional supervision and control by Mr Sajjad as the licence holder, and he had demonstrated that he was incapable of upholding the licensing objectives.

“Both of the responsible authorities had already confirmed that they had no trust whatsoever in Mr Sajjad to uphold the licensing objectives. After hearing all the evidence, the Sub-Committee determined that underage sale of alcohol was indeed so serious that it could not be tolerated.

“The sub-committee therefore resolved to revoke the licence and to remove Mr Sajjad as designated premises supervisor.”

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