Campaign carried out to keep Walsall youngsters safe from abuse

By Thomas Parkes | Walsall | Education | Published:

A series of events have taken place in Walsall in a bid to keep youngsters safe from abuse.

Pantosaurus with youngsters from Little Pioneers Nursery

The NSPCC's PANTS campaign was rolled in the borough in a bid to raise awareness of the issue in partnership with the Walsall Safeguarding Board.

Now thousands of children have been taught the PANTS rule – Privates are private, always remember your body belongs to you, no means no, talk about secrets that upset you and speak up.

Ally Sultana, campaign manager for the Midlands, said: "The PANTS campaign has been a huge success in Walsall. The campaign has already reached thousands of children in the area and during this week we have managed to spread these vital messages even further.

“PANTS is a vital tool to keep children safe from abuse and we would like to thank the Walsall Safeguarding Board for helping us spread the message across Walsall.”

School assemblies took place at schools including at Reedswood E-ACT Primary Academy and St James Primary.

And a story time event was held at the Lichfield Street Hub, formerly known as the central library, on Friday.

Councillor Tim Wilson, portfolio holder for children’s services in Walsall, said: “This was a fantastic week of fun family events using story-telling and singing to give very important messages about how to stay safe to both young children and their parents.

“All children deserve the best start in life and being safe from harm is key to that.”


The campaign featured a cartoon dinosaur called Pantosaurus and had a catchy song and activity pack – which doesn't mention the words sex or abuse, making it easier for parents to tackle the subject.

Liz Murphy, chair of Walsall’s Safeguarding Board, said: “We’re really pleased to have worked in partnership with the NSPCC on this campaign.

“The ‘pants are private’ message is simple, yet very effective. Seeing the Pantosaurus character up close was a huge treat for the children and really brought the message to life for them.”

Thomas Parkes

By Thomas Parkes
Trainee Reporter - @TParkes_Star

Trainee reporter at the Express & Star, based in Wolverhampton. Got a story? Get in touch at

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