The cyclist, a woman in her 60s, died when she was hit by a car near Morrisons in Lower Rushall Street on Tuesday morning.
A man alleged to have been driving the car involved in the crash was arrested on suspicion of causing her death while under the influence of drink or drugs.
Bunches of flowers have since been left at the scene along with notes paying tribute to the victim.
The Express & Star has decided not to name her while all of her family members are informed.
In a statement, West Midlands Police said the female cyclist was using a pedestrian crossing when hit by the VW Polo, which drove on before stopping a short distance away.
A suspect was then held by members of the public until officers arrived.
The 42-year-old man was arrested on suspicion of causing death by dangerous driving and driving while unfit through drink or drugs after the crash and has since been released on police bail.
Anyone with information or dash-cam footage, who has not yet spoken with officers, can contact the force via live chat at west-midlands.police.uk or call 101, quoting log 1195 of 13 July, or email FL_COLLISION_INVEST@west-midlands.pnn.police.uk.