£6,000 court bill for fake Uggs trader caught out

A trader who sold fake Ugg boots in the run up to Christmas has been hit with a court fine after being convicted of trademark violations.

Scott Sutton, formerly of Newfield Road in Hagley, opened a unit in The Pavilions at Birmingham on Christmas Eve 2014 and lured customers in with branding identical to that used by the iconic Australian boot maker, plus an eye-catching 70 per cent discount offer.

He sold pairs at £50 each − all cash purchases as Sutton rejected card payments − during a four-day sales spree before officers acted on concerns raised by a city centre PCSO to move in and close the shop down.

Inquiries were made with Ugg’s brand protection and legal advisors − who confirmed the store wasn’t legitimate − and officers traced several customers tricked into believing the boots were genuine.

They included one 15-year-old girl who parted with her Christmas cash after being told by a sales assistant the boots were genuine but could be sold at knock-down prices as ‘they weren’t made at the real Ugg factory’.

Sutton was behind the till on December 27, 2014 when police swooped and in interview claimed he hadn’t committed a criminal offence and that it was a matter for trading standards.

However, West Midlands Police investigators eventually secured three charges of unauthorised trademark use against the 49-year-old.

Sutton admitted the offences and at Birmingham Crown Court on May 2, was fined £5,000 and ordered to pay £980 in costs. He faces being jailed for three months if he fails to pay the fine.

Police seized £7,000 in cash from Sutton’s car while 100 pairs of Ugg boot fakes were recovered from the Pavillions store.

Sutton refused to name the supplier.

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