AWI targets Turkish growth with new international agent deal

One of the Black Country’s fastest growing manufacturers has set its sights on global expansion after recruiting its 46th international agent.

Alloy Wire International
Alloy Wire International

Alloy Wire International, a specialist producer of round and profile wire, straight bars and wire rope in ‘high performance’ nickel alloys, has appointed Gürfil San.Ve Elek.Cih.Paz.A.S to help it grow its Turkish business by 20 per cent over the next 12 months.

Angus Hogarth, Director of research and development at Brierley Hill-based AWI, commented: “We are now supplying our wire into more than 60 countries worldwide and this is only possible thanks to the network of sales representatives we have developed around the globe.

“Orders to Turkey have enjoyed consistent growth over the last two years and we are now in a position to invest in a local agent that will give us an even stronger presence in the area. Yusuf Gunes’ knowledge and business experience will open up new contacts for us, as well as meeting the requirements of existing customers.”

He continued: “You can’t beat having that country specific knowledge for understanding how the market will react to changes, new trends that are developing and where opportunities may exist.”

Yusuf Gunes went on to add: “I’m looking forward to travelling in Turkey and meeting with AWI’s customers to find out how we may further help with their wire needs in ‘Exotic’ alloys such as Inconel, Nimonic, Hastelloy, Monel, MP35N, Phynox and Waspaloy.

“They are already used by manufacturers of springs, fasteners and mesh for example, with these materials often used because of their excellent performance in high temperature or very corrosive environments.

“AWI has a very good reputation in Turkey and customers are switching on to its ability to make small order quantities in short 3 week lead times and in such a wide size range, starting from 0.025mm to 21mm. Our technical expertise will also be crucial when discussing product application or a wire specification.”

Alloy Wire International currently supplies more than 5,000 customers involved in automotive, aerospace, defence, medical, nuclear, oil and gas and renewables.

A 60-strong range of exotic alloys, including Phynox, Inconel and Hastelloy, is available from 0.025mm (.001in) to 21mm (.827in) in small batches or medium/large volume – all within a three-week timeframe.

Strong demand has come from the Far East, Eastern Europe and Australia, with new international sales agents also appointed in Russia and Singapore to explore new opportunities.

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