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OGL Computer appoints software director

Kidderminster's OGL Computer has appointed Gary Reynolds as software director to manage the roll out the company’s next-generation enterprise resource planning software, Profit4.

Gary Reynolds
Gary Reynolds

Reporting directly to OGL operations director Debbie Barton, Mr Reynolds will be responsible for managing all aspects of Profit4’s UK roll out, and his new role will also see him build out OGL Computer’s software offering with further functionality and integrations to meet growing customer requirements.

He has been in the software industry for over 24 years and has a wealth of experience in taking new software products to market, from designing new applications by actively collaborating with customers, through to building teams to support, deliver and develop the software.

Profit4 provides stockists, distributors and wholesalers with a comprehensive software suite to connect and manage all core business processes, from order management to stock control, while removing manual processes that hinder progress. Developed in-house by OGL Computer’s Software Division, Profit4 is a cloud-based software, offering flexibility and remote access.

OGL Computer has seen adoption of its integrated ecommerce solution jump by over 150 per cent in the last six months of 2020, and Gary will build on this and grow the business’ turnover and customer base, by strengthening and expanding the software team, and overseeing service delivery for clients.

“I was attracted to OGL Computer because of its collaborative culture and I am excited by the opportunity to spearhead the launch of our new Profit4 software. Even before the pandemic, there was an increase in demand for OGL’s web services thanks to the explosion in online sales. With Profit4’s roll out, our customers can rest assured that we can better support multi-channel sales, as more wholesale distribution businesses increasingly sell online or via partners such as Amazon and eBay.

“My vision for the future is ambitious, but attainable, as ERP is the lifeblood of stockist businesses, so there is a huge opportunity for OGL Computer to provide solutions to fill other gaps in customers’ business processes. At the same time, we will continue to provide customers with tools that give them greater data insight so they can make informed business decisions. Together with my team, we will build on OGL’s investment in the new ERP software by adding complementary products and services that deliver greater value to our customers," he said.

Debbie Barton said: “With the launch of Profit4 and the future expansion of the software division, the board was keen to appoint a new Software Director to support and drive our plans. I have run the software team for over 30 years so when looking for someone to take over the mantle, I knew it would have to be an outstanding and dedicated candidate who was also a great fit for the business. I am delighted to welcome Gary to the OGL team. He is already making a difference in the business, working on implementing new initiatives and tools that will make our software delivery even more effective and efficient.”

Mr Reynolds began his software career as a developer after receiving a first-class honours degree in business information systems from the University of Leicester and a masters in interactive computer systems design and software engineering from Loughborough University. Having worked his way up to chief technology officer and development manager for companies providing remote workforce management solutions to the healthcare, defence and maritime industries, Gary, who will be based at OGL Computer’s Kidderminster-headquarters, brings a wealth of expertise to the growing business.

Enabling users to combine all of their business processes, from stock and warehouse management to sales, including new websites or product lines, into one system, ERP is a solution being adopted by industries including electrical, tooling, fasteners and fixings, cleaning and janitorial, and automotive.

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