Digital skills project to protect thousands of jobs

A scheme to help people and companies embrace the digital revolution has been launched in the West Milands with the aim of protecting thousands of jobs at risk from the impact of Covid-19.

The new foundation certificate in digital skills, which is being funded by the West Midlands Combined Authority, will give individuals access to a series of online master classes that will equip them with the fundamentals of digital transformation, artificial intelligence, robotic process automation and smart thinking.

Delivered by Shrewsbury-based Scale and Scope and global online learning platform, the sessions will be delivered by digital expert Omer Atiker, with learners also able to access three more virtual presentations covering anything from art means business and exceptional leadership, to working from home and an insight into electric vehicles.

More than 2000 people from across the region have already signed up, with thousands more free places available for individuals looking to upskill and firms keen to redeploy members of staff to other areas of their business.

“There’s a lot of uncertainty in the Black Country, Staffordshire and Shropshire at the moment and we want to do everything we can to equip people with the type of skills companies are increasingly looking for,” explained Matthew Snelson, managing director of Scale and Scope.

“Digital is where the business world is going and we have been able to secure funding that gives us free access to, which is one of the leading virtual learning platforms in the world.”

He continued: “It’s like the ‘Netfix’ of digital skills courses, with participants able to log-in and take four mandatory courses and three master classes to suit their specific role or interests, in order to secure the certificate.

“We’re targeted two main groups –people out of work and looking to make themselves more employable for new opportunities and companies who are embracing digital transformation and need to upskill workers in order to keep them in jobs.”

The digital foundation skills certificate can be completed over the next three months and at a time that is convenient for participants, with people encouraged to sign up by the end of September.

Masterclasses are all professionally created and delivered by experts in their field over a series of bite-sized chapters. They will offer practical advice, insights into new trends and how your new-found knowledge can be applied to everyday jobs.

Rob Clarke, Founder of, added: “For candidates completing the programme, we are also creating pro-memberships of where individuals can post their video profiles and get coaching from the team to help them gain employment.

“Alongside the digital foundation certificate, the pro-membership package is valued at £2500.

“Our project will create a pool of people ready for employment, as well as a fantastic opportunity for companies and start-ups to become better placed to make the most of digital opportunities.”

He explained: “The West Midlands Combined Authority has been behind this initiative from day one with support and funding to make it happen. It fits with the organisation’s bid to protect as many jobs from Covid-19 as possible and is part of its desire to make us a world class digital region.”

For individuals in the West Midlands area, send an e-mail to for a fully funded VIP access pass to the digital skills certificate.

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