Major refurbishment for Walsall Hotel

By John Corser | Business Picks | Published:

Barons Court Hotel in Walsall Wood has received a major refurbishment which has resulted in a surge in demand to use it for weddings and corporate events and created 10 new jobs with more in the pipeline.

The newly-refurbished hotel

It has also been re-branded as Mercure Birmingham North Barons Court Hotel following the work which has cost more than £1 million.

The 97-room hotel now has state-of-the-art air-conditioned bedrooms and conference facilities.

Its largest room is the Jerome suite, named after Walsall-born author, Jerome K Jerome, which can seat 140 people.

There is also an open plan brasserie restaurant and bar which now has a new menu and. Traditional Sunday lunches have also returned to the hotel.

The Tudor-style hotel has been part of the local community since 1901.

It was the Water Splash nightclub before it was bought by businessman Stephen Joynes who turned it into the hotel.

It has conference and banqueting facilities in three rooms and is able to accommodate up to 700 guests.

Mercure regional general manager, Richard Marsh said “This is a wonderful hotel, but it was in need of some TLC and we are delighted with the results. We have already been able to welcome back many of our regular guests and have seen a real upsurge in enquiries for weddings and corporate events.


“Barons Court has a fantastic and loyal team and they are now looking forward to continuing to provide an even better guest experience. There are lots of plans for the future in our calendar of events, including can you believe Christmas which is booking up fast.”

AccorHotels has announced a new addition to their group of UK hotels, the locally inspired Mercure Birmingham North Barons Court Hotel, following an impressive refurbishment. The Mercure brand is part of AccorHotels, one of the world’s leading travel and lifestyle groups with over 4,500 hotels, resorts and residences worldwide.

Located in Walsall, West Midlands, the period property which dates back to 1901 is conveniently located just north of Birmingham with excellent transport links to Birmingham International Rail Station and Airport – making it the perfect base for family breaks, relaxing retreats and business travellers.

The new Mercure property boasts 94 spacious en-suite bedrooms. The hotel offers family rooms, doubles and twins complete with new flat-screen TVs, luxurious complimentary toiletries, 24-hour room service and WiFi access.


Those visiting for leisure can explore the vast array of museums in the local area, or visit Stafford Castle, Drayton Manor Theme Park and Dudley Zoological Gardens which are all just a stone’s throw away from the hotel.

For those visiting on business, the hotel offers five well-equipped conference suites, ranging from executive boardrooms to a suite which can cater for up to 200 people. The hotel also offers the perfect venue for civil wedding ceremonies and receptions. The wedding suites can accommodate up to 110 for a sit-down reception and 200 for an evening buffet and disco.

After a busy day exploring the nearby sights, guests can enjoy a leisurely dinner in The Brasserie Restaurant & Bar which serves light snacks, classic European dishes and fine wines.

Richard Marsh, General Manager, Mercure Birmingham North Barons Court Hotel commented: “We are absolutely delighted to unveil the latest addition to the Mercure collection. Our investment in the recent refurbishment means we can continue to provide guests with the very best quality facilities and service.”

The hotel is ideally located north of Birmingham with easy transport links to the M6 and M42. Birmingham International Rail Station and Birmingham Airport are also just a short distance away. From rate: £60 per night (room only).

The new addition marks the 6th signing with Talash Hotels and expands Mercure Hotels UK hotel collection to 81 properties. The Mercure Birmingham North Barons Court Hotel is a former Best Western Hotel.

John Corser

By John Corser
Business Reporter - @JohnCorser_Star

Express & Star Business Editor at head office, Wolverhampton. Welcomes all news of companies and business organisations.


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