Celebration for Woolcool

Stone business Woolcool has received its Queen's Award for Enterprise in Innovation.

The Lord Lieutenant of Staffordshire, Ian Dudson, made the presentation on behalf of the monarch at the premises of the woollen packaging company at Walton Industrial Estate on September 21.

A celebration was held for the Woolcool team, friends and supporters.

Woolcool is the trading name of the Wool Packaging Company which was started by founder and chief executive Angela Morris in 2001.

The Woolcool product is used for the transportation of temperature-sensitive goods for the food and pharmaceutical sectors.

It provides a sustainable, superior insulated packaging solution. pharmaceutical and healthcare sectors.

Woolcool has created more than 40 jobs in Stone nd itsinnovative products have given a boost to UK sheep farmers.

It is now using more than two million fleeces a year.

More than £1 million has been invested in research and development – supported by three rounds of Government funding via Innovate UK.

Also many thousands of tonnes of non-biodegradable plastic packaging waste have been saved from landfill by UK customers switching to Woolcool. In the last year alone, Woolcool has prevented the equivalent of 75 Olympic sized swimming pools full of polystyrene from going to landfill.

At the gathering of staff, suppliers and business associates, Mr Dudson said: “It is my privilege as Lord Lieutenant to be presenting this award to Woolcool on behalf of Her Majesty the Queen. The use of wool for packaging at first sounds quite simple but the attention to detail involved in the testing and development of a material which works for its various markets, has been a major achievement.”

Mr Dudson also praised Woolcool’s faith in Staffordshire. The business has been an enthusiastic supporter of the county’s economy, ensuring that it has created jobs in the local community and used many Staffordshire businesses to supply goods and services.

The Lord Lieutenant and guests were welcomed to Woolcool by managing director Josie Morris, who said: “This is a special day and it has been quite a journey since we started here with just seven staff. Our team is so committed and our success would not have been possible without them and we have had a lot of support from Staffordshire; the councils, the Chambers of Commerce and the business community.”

Angela Morris said: “This all started in 2001 when the National Trust wanted to find a natural way for farmers to transport their food to market without the use of polystyrene packaging. We now supply four million Woolcool inserts a year and use two million fleeces.

“The process has involved a lot of education; we have had to educate some of the farming community about how wool can be used as an insulator, and the public in to believing that a natural material can do the job better.”

She paid tribute to the Woolcool staff for their support in creating a dynamic, growing business.

The event featured entertainment including fairground games and the usual party food was replaced with a fish and chip van.

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