Bootcamp fitness centre opens on Black Country trading estate

By Simon Penfold | Business Picks | Published:

A former soldier has launched a bootcamp fitness centre on a Black Country trading estate, thanks to Bulleys.

Angela Holland of Bulleys with Rhys Jenkins-Hayhow of Empire Fitness

The leading commercial property specialist sealed the deal with Empire Fitness on the GK Davies Trading Estate on Hayes Lane, Stourbridge.

Rhys Jenkins-Hayhow, owner of Empire Fitness, previously spent five years in the Queens Royal Hussars, serving in Afghanistan, Germany and Canada as a tank driver, gunner and loader.

He has now used his Army experience and training to establish the bootcamp business, signing up more than 20 members who attend sessions regularly, with many more using it on a casual basis.

Angela Holland, agency assistant in Bulleys’ Oldbury office, said: “This is a more unusual deal but has brought a real lease of life to the trading estate.

“Rhys is a bright, friendly and very efficient entrepreneur who is steadily building his new business, and we’re delighted to have been able to help him.

Mr Jenkins-Hayhow, aged 26, said he’d initially launched his Empire Fitness bootcamp in the local park, but that the unreliable weather had made this impractical and so he had been seeking an inside venue.

He said: “This is ideal as it’s a large, open space where we can quickly set up assault courses, sprint routes and training, and users know that it will be open and working regardless of the weather.

“It was great working with Angela at Bulleys on the deal, as she understood what we were trying to achieve and couldn’t have been more helpful.”


Empire Fitness is based in Unit 8B, a 2,378 sq ft property on the GK Davies Trading Estate, which has been rented for £7,250 a year on a three-year lease.

Mr Jenkins-Hayhow added: “If things continue to go well, we’re planning to expand and are looking at taking another unit in the future to develop as a gym in addition to the bootcamp.”

Bulleys market and manage the GK Davies Trading Estate on behalf of Davro Steel Ltd of Bridgnorth, Shropshire, and have recently let Unit 8a to another tenant for storage.

There is now one more unit available before the site is fully let which is Unit 4, measuring 4,779 sq ft.

Simon Penfold

By Simon Penfold
Business Editor - @SPenfold_star

Business Editor based at the Express & Star's head office in Wolverhampton, looking for stories big & small.


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