German beer boss visits home of Banks's
The owner of one of Germany's most popular export beers has been touring the Banks's Brewery in Wolverhampton.
Catherina Cramer, CEO and owner of Warsteiner, was meeting with Ralph Findlay, chief executive of Marston's, and Richard Westwood, managing director of the group's brewing company, at the beer and pubs giant's Chapel Ash headquarters.
Warsteiner's UK distribution licence was held by Thwaites, which was bought by Marston's two years ago. In December of 2015 Warsteiner appointed Marston's as its UK distributor for beers including its Premium Pilsener and König Ludwig Weißbier.
Marston's says the recent meeting in Wolverhampton was "to discuss the growing importance of world lagers in the UK market".
Marston’s now holds the licence for six international brands and says its is "identifying key opportunities to work with brand owners across the world in promoting high quality beer brand to customers in both the on and off trade".
With an increased offer available in the UK, Warsteiner has grown exponentially in the UK over the last two years, with sale increases in excess of 50 per cent.
Warsteiner continues to be family owned after nine generations and is now Germany’s number 1 exported Pilsener with global sales reaching widely across Europe and the US. In recent years the brand has increased its presence with innovative and relevant global marketing initiatives in Formula E racing, global fashion and art.
During the visit, Catharina was given a tour of Marston’s new headquarters and brewing facilities by Richard Westwood.