300 jobs to be created as Commonwealth Games merchandise goes on sale

About 300 jobs will be created at dozens of stores to open selling Birmingham 2022 Commonwealth Games merchandise.

Birmingham 2022 Commonwealth Games celebrates three-year countdown to 'The Games For Everyone'
Birmingham 2022 Commonwealth Games celebrates three-year countdown to 'The Games For Everyone'

About 1,500 products will be developed and sold, featuring Birmingham 2022, Commonwealth Sport and Home Nations branding.

A first phase of merchandise, including hoodies and t-shirts, mugs, water bottles and pin badges will go on sale online in the next couple of months.

It comes after Cube Intenational was appointed to design and licence products.

Birmingham 2022 Commonwealth Games celebrates three-year countdown to 'The Games For Everyone'

Cube International will also create exclusive ranges for the Birmingham 2022 official mascot, which will be unveiled later this year.

About 35 official retail stores will be set up, including a Birmingham city centre megastore, and at a number of other city centre locations, transport hubs, Games venues and temporary live sites.

The retail stores will employ around 300 people.

In addition to these official retail stores, other local and national retailers are being encouraged to register their interest in selling products.

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