Digital skills project to protect thousands of jobs

A scheme to protect thousands of jobs by embracing the digital revolution has been launched.

A foundation certificate in digital skills, funded by the West Midlands Combined Authority, will give individuals access to a series of online masterclasses on the fundamentals of digital transformation, artificial intelligence, robotic process automation and smart thinking.

Delivered by Shrewsbury-based Scale and Scope and global online learning platform, the sessions will be delivered by digital expert Omer Atiker.

Learners are also able to access three more virtual presentations covering anything from 'art means business' and 'exceptional leadership', to working from home and an insight into electric vehicles.

More than 2,000 from across the region have already signed up, with thousands more free places available for individuals looking to upskill and firms keen to redeploy staff to other areas of their business.

Matthew Snelson, managing director of Scale and Scope, said: “There’s a lot of uncertainty in the Black Country, Staffordshire and Shropshire at the moment and we want to do everything we can to equip people with the type of skills companies are increasingly looking for,”

“Digital is where the business world is going and we have been able to secure funding that gives us free access to, which is one of the leading virtual learning platforms in the world.

“It’s like the ‘Netfix’ of digital skills courses, with participants able to log-in and take four mandatory courses and three masterclasses to suit their specific role or interests, in order to secure the certificate.

“We’re targeting two main groups – people out of work and looking to make themselves more employable for new opportunities, and companies embracing digital transformation that need to upskill workers in order to keep them in jobs.”

The digital foundation skills certificate can be completed over the next three months and at a time that is convenient for participants, with people encouraged to sign up by the end of September.

Rob Clarke, Founder of, added: “For candidates completing the programme, we are also creating pro-memberships of where individuals can post their video profiles and get coaching from the team to help them gain employment.

“Alongside the digital foundation certificate, the pro-membership package is valued at £2500.

“Our project will create a pool of people ready for employment, as well as a fantastic opportunity for companies and start-ups to become better placed to make the most of digital opportunities.

“The West Midlands Combined Authority has been behind this initiative from day one with support and funding to make it happen. It fits with the organisation’s bid to protect as many jobs from Covid-19 as possible and is part of its desire to make us a world class digital region.”

For further information about the scheme, email

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