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Slick Stitch swoops for DollyMix

By John Corser | Business | Published:

Wolverhampton-based Slick Stitch has bought children’s wear personalisation company DollyMix Boutique for an undisclosed sum.

Slick Stitch at Dixon House, Old Heath Road, works with brands including Nike, Adidas and Tesco and operates across the Europe, the United States and Asia.

DollyMix was founded four years ago and has grown rapidly. It services customers all over the world with personalised gifts for children of all ages.

Slick Stitch chief executive Inder Jain said: "DollyMix is a unique business rapidly built through social media and key online influencers. Kaan and Farren have done a fantastic job building such a great business so quickly, hats off to them.”

Mr Jain said the deal was a perfect strategic fit with the rest of its business-to-consumer e-commerce portfolio and services a lot of the same demographic.

"We can't wait to start working with the great team in Manchester to realise the massive international potential of the business," he added.

Kaan Selcuk, DollyMix managing director, added: "Joining Inder and his team is a dream come true.Together we can now fulfil our full brand aspirations and become the UK’s largest online personalisation business. The technology and fulfilment models we now have access to will mean our customers will receive an unparalleled service proposition giving us a true edge over the competition."

Slick Stitch is one of world’s largest clohing personalisation fulfilment businesses, servicing major brands and retailers with a full suite of technology-led solutions from warehousing, garment embellishment to end consumer logistics.

It is looking to accelerate growth in the UK and internationally.

Slick Stitch was advised on the deal by Browne Jacobson in Birmingham.

John Corser

By John Corser
Business Reporter - @JohnCorser_Star

Express & Star Business Editor at head office, Wolverhampton. Welcomes all news of companies and business organisations.

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