JLR sales fell 4.9pc in August

By John Corser | Business | Published: | Last Updated:

Jaguar Land Rover sales fell by 4.9 per cent last month on August 2017.

The Jaguar XE saw the biggest percentage growth in sales

The luxury car group, which has its engine manufacturing centre at the i54 north of Wolverhampton, sold 36,629 cars worldwide – down 1,890.

In the UK they were up 64.9 per cent at 3,455 and North America was up 2.5 per cent to 10,804.

China saw a fall of 38.1 per cent to 7,484 and Europe a 3.1 per cent decline to 7,029.

For the year to August sales are down 1.7 per cent overall at 218,283 with China down 16.1 per cent.

Jaguar sales were up 7.7 per cent in August to 11,802 with Land Rover falling 9.9 per cent to 24,827.

Jaguar XE sales rose 14 per cent to 2,246 with Range Rovers up 1.9 per cent to 3,878.

The Jaguar XF saw the biggest fall of 69.3 per cent to 222 while the Range Rover Evoque was down 39.9 per cent to 3,601.

Chief commercial office Felix Brautigam said: “We are continuing to see challenges in our key markets. The China market is seeing uncertainty following tariff changes and trade tensions although lower tariffs on UK imports should be beneficial over the full year.


"Concerns over diesel and Brexit continue to weigh on the industry in the UK and Europe although August UK sales were encouraging."

He said JLR was confident that its award-winning vehicle line up will boost sales as it moves into the autumn months.

“For Jaguar, we are expecting a strong second half of the year. Sales of the Jaguar I-Pace, supported by a wave of critical acclaim by the international media, have only just begun and the new E-Pace will join our product line-up in China.

“Refreshed Land Rover models, in particular the new Range Rover and Range Rover Sport plug-in variants, have a growing customer base. Strong demand for the Range Rover Velar, 2018 World Car Design of the Year, continues to drive sales," added Mr Brautigam.

John Corser

By John Corser
Business Reporter - @JohnCorser_Star

Express & Star Business Editor at head office, Wolverhampton. Welcomes all news of companies and business organisations.


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