New cars hold up sales for Jaguar Land Rover

Jaguar Land Rover managed to scrape a rise in global sales last month, but only thanks to new cars like the Jaguar E-Pace and Range Rover Velar

Sales of the new E-Pace were the only positive for Jaguar in June.
Sales of the new E-Pace were the only positive for Jaguar in June.

Across the board most of the company's other cars saw sales slide in June.

The West Midlands-based luxury carmaker, which makes its engines at the i54 site in Wolverhampton, also saw a drop of 9.5 per cent in sales in its crucial Chinese market.

JLR said this was because buyers had put off buying cars in June to wait for a cut in import duties on cars sold in China from the beginning of July.

Worldwide, sales of Land Rovers dipped 1.5 per cent, while Jaguar lifted 6.4 per cent. The combined figures saw JLR group sales rise just 0.9 per cent to 52,049 cars in June. Sales in the first six months are up just 0.4 per cent at 318,219.

For Jaguar only sales of 4,525 of the new E-Pace baby SUVs and 136 of the all-electric I-Paces countered a sales slide across all other models, including a 30 per cent drop in the previously best-selling F-Pace.

It was a similar story for Land Rover, with the new Velar selling 5,375 and only the Range Rover Sport in positive territory among the established brands, with demand for the Evoque down almost 31 per cent.

Felix Brautigam, Jaguar Land Rover's chief commercial officer, said: “We have seen a positive month for Jaguar ahead of the start of customer deliveries of our Jaguar I-Pace, the car at the forefront of our electric vehicle revolution. Strong retails of the sporty and compact SUV Jaguar E-Pace in Europe, UK and our Overseas region is driving sales performance for the brand, which is up over 6 per cent for the month.”

“Land Rover sales declined slightly in June as China waited for the welcome reduction in import tariffs as of July. This was largely offset by increases in sales in UK, USA and our Overseas region. The award-winning Range Rover Velar continues to make its mark across all regions. Its combination of elegant design and refined capability successfully translates into growing global sales.”

Sales for June were up year-on-year in JLR's so-called Overseas markets including India, South America, the Middle East and Russia (16.7 per cent), in North America (7.4 per cent) and in the UK (0.9 per cent). Alongside the drop in China Europe was also down slightly by 3.8 per cent.

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