Express & Star

Work underway on new JLR showroom

National building contractor Speller Metcalfe has started work on building a new multi-million pound Jaguar Land Rover dealership for Jardine Motor Group in Wolverhampton.

Published
An artist's impression of how the new Penn Road showroom will look

The new showroom, which is set to open late in 2018, involves a re-development of old industrial land off the Penn Road which has sat derelict since 2004.

Jardine Motors Group, who operate more than 70 franchises including the Wolverhampton Audi showroom off Ring Road St Georges, contracted Speller Metcalfe to undertake the build which will incorporate a large internal showroom with a combined space for 18 Jaguar and Land Rover vehicles, a workshop and service area and reception.

Des O’Neill, group managing director for Speller Metcalfe, said: “We’re excited to be working with Jardine Motor Group on this new project which will support the ongoing growth and regeneration of the City of Wolverhampton.”

Steve Pettyfer, group property director for Jardine Motors Group, added: “Our new dealership facilities for the Jaguar Land Rover brand will be the largest in the group and we are very pleased to have appointed local contractor Speller Metcalfe to deliver a project we can all be proud of.

The showroom will provide a boost to the local economy by redeveloping an old industrial site which has sat unused for more than 10 years, as well as creating new jobs in addition to the 48 staff who will move over from Wolverhampton’s existing JLR dealership.”