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Eliza Tinsley to create 10 jobs with smart lock partnership

By Simon Penfold | Business | Published:

Wednesbury-based Eliza Tinsley is to create 10 new jobs as the result of a partnership with smart lock developer Smarke and sister company, Avocet Hardware.

From left, Lyric Jain of Eliza Tinzley, West Bromwich West MP, Adrian Bailey and Bassam Beidasfrom Smarke

The Black Country hardware manufacturer made the announcement during a visit to its site from West Bromwich West MP Adrian Bailey.

The partnership, which was developed by Eliza Tinsley’s Lyric Jain, will see a variant of Avocet Hardware’s market leading snap-secure ABS lock fitted in all of Smarke’s keyless hi-tech smart locks. Production of the enhanced locks will take place in the Black County.

Adrian Bailey said: “Eliza Tinsley has brilliantly brought together traditional Black Country lock making craftsmanship with modern digital technology to develop a ground-breaking product with the potential to transform home and business security.”

“By doing so, the company is securing jobs in the area and protecting the public and business at the same time. I totally welcome and support the excellent work they are doing."

Lyric Jain of Eliza Tinsley, who was the architect of the partnership, added: “Having recognized the potential that Smarke had with its multi-platform access control technology, I worked hard to make the strategic, technical and commercial decisions that enabled us to bring together this exciting partnership.”

Bassam Beidas, market development director of Smarke, said: “This is a major milestone for Smarke and given that it ensures our smart locks will feature the best cylinder locks money can buy, and aligns us with a hardware manufacturer of the standing and stature of Eliza Tinsley, it is one that both backers and customers will greet with great delight.”

Avocet Hardware’s ABS snap-secure cylinder lock has the highest possible security accreditations, having been granted both BSI TS007 3-star rating and the Master Locksmith Association's Sold Secure Diamond standard.

Smarke is currently developing a smart home access solution that it says will make it the only keyless entry solution for gates, buildings and flats. To date it has raised £600,000 in capital – £90,000 of which was achieved through crowd-funding.

“Smarke has taken great strides in getting its initial product to market,” said Lyric. “We are confident that by working together we will quickly improve on this and deliver the best possible digitised door entry solution for commercial and residential properties on the market today.”

Simon Penfold

By Simon Penfold
Business Editor - @SPenfold_star

Business Editor based at the Express & Star's head office in Wolverhampton, looking for stories big & small.

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