Carol Billingsley has been running annual fashion shows since she opened Aristocats Ladies Fashion in Bridgnorth more than 40 years ago.
With the first ever event raising money for an ambulance to serve the town, dozens since have supported various local charities.
In recognition of her work, Carol was awarded the Bridgnorth Civic Award by the former mayor and mayoress of Bridgnorth, councillors Ron and Carol Whittle.
Carol, who usually organises a spring/summer and an autumn/winter show every year, said: “The money could not have been raised without the support of our loyal customers year in and year out. Without them this achievement would not have been possible so I’d like to thank them for all of their support.”
Councillor Ron Whittle said: “Carol of Aristocats has been a truly remarkable supporter of charity over so many years.”