'Phenomenal' numbers watch Fifty Shades of Grey in Black Country as fire service issues warning over 'special' call-outs

Cinemagoers flocked to see raunchy record-breaking film, Fifty Shades of Grey with 'phenomenal' numbers turning out in the Black Country.

more

The film hasn't received top reviews but that didn't put people off, with takings of £4.6million across the country on its opening night alone.

The figure set a new record for an 18 certificate film.

A spokeswoman for Cineworld at Bentley Bridge, Wednesfield, said: "It's done phenomenally well over the weekend.

"It was a predominantly female audience and we were really busy on Valentine's Day.

[related_posts title="More Fifty Shades news"]

"Most of our sales were pre-show ticket sales."

Nationwide, the chain shifted more than 300,000 pre-show tickets before the film's opening night on Friday.

And it seems most fans gave the film the thumbs up.

Nikki Potter from Dudley tweeted: "Whoever gave Fifty Shades of Grey a bad review obviously wasn't watching the film. Hope it's not a year wait till the next one."

And Hannah Reade from Wolverhampton said: "Spending Valentine's evening with Mr Grey. I have to say Fifty Shades of Grey was better than I expected it to be."

Ahead of the opening weekend, West Midlands Fire Service had issued a warning to amorous couple copying steamy scenes from the film, saying they could be charged if they needed rescuing by firefighters.

The service said it had a range of kit to free people trapped by handcuffs, rings or other items, but that people could be charged at least £400 for what it called 'special service' jobs.

A fire service spokesman said: "We are aware of the so called 'Fifty Shades' effect and are bracing ourselves for calls.

"We have had a number of incidents since the book came out, mainly involving objects and rings which need to be removed from delicate areas.

"We will always attend a genuine emergency but we have to warn people they could be left with a hefty bill for a call-out."

Top Stories

More from the Express & Star

UK & International News