'Phenomenal' numbers watch Fifty Shades of Grey in Black Country as fire service issues warning over 'special' call-outs

Cinemagoers flocked to see raunchy record-breaking film, Fifty Shades of Grey with 'phenomenal' numbers turning out in the Black Country.


The film hasn't received top reviews but that didn't put people off, with takings of £4.6million across the country on its opening night alone.

The figure set a new record for an 18 certificate film.

A spokeswoman for Cineworld at Bentley Bridge, Wednesfield, said: "It's done phenomenally well over the weekend.

"It was a predominantly female audience and we were really busy on Valentine's Day.

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"Most of our sales were pre-show ticket sales."

Nationwide, the chain shifted more than 300,000 pre-show tickets before the film's opening night on Friday.

And it seems most fans gave the film the thumbs up.

Nikki Potter from Dudley tweeted: "Whoever gave Fifty Shades of Grey a bad review obviously wasn't watching the film. Hope it's not a year wait till the next one."

And Hannah Reade from Wolverhampton said: "Spending Valentine's evening with Mr Grey. I have to say Fifty Shades of Grey was better than I expected it to be."

Ahead of the opening weekend, West Midlands Fire Service had issued a warning to amorous couple copying steamy scenes from the film, saying they could be charged if they needed rescuing by firefighters.

The service said it had a range of kit to free people trapped by handcuffs, rings or other items, but that people could be charged at least £400 for what it called 'special service' jobs.

A fire service spokesman said: "We are aware of the so called 'Fifty Shades' effect and are bracing ourselves for calls.

"We have had a number of incidents since the book came out, mainly involving objects and rings which need to be removed from delicate areas.

"We will always attend a genuine emergency but we have to warn people they could be left with a hefty bill for a call-out."

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