Meet the country's most influential male model: a Wolves-supporting mechanic from Codsall
Open any fashion magazine, go to any gig, walk through the trendiest part of town and you'll see Ricki Hall's influence.
With more than 100 tattoos, the boss of all beards and, officially, the most influential haircut in the country, the 27-year-old is impossible to ignore.
It's little wonder then that he's the model of the moment, signed to the prestigious Nevs Models and working for the likes of David Beckham for H&M, Lyle & Scott and Diesel and starring in music videos with Jake Gyllenhaal.
Not bad for a boy from Codsall.
Just a few years ago, Ricki was working at his dad John's garage, Highway Motorcycles just outside Wolverhampton city centre. A massive Wolves fan, he went to Codsall Community High and worked at the family business throughout his teenage years.
But, while visiting a friend in London, he was spotted by a modelling scout outside Topman and the rest is history.
"I was 22 and wearing a dirty white vest when I got spotted in London," he said. "I had a relaxed mohawk, a moustache and a few tattoos because I liked the look of them, that's all.
"I get that I have 'a look' that seems to be right for now but I'm not interested in being cool. I'm pretty normal. I like a drink, a curry and a smoke."
Spoken like a true Wolvo boy.
Now living in Brixton and currently in Biarritz for the Wheels and Waves festival, he's still a regular visitor to his hometown.
Brother Adam, who also works at Highway Motorcycles, said today: "Yeah, he comes back and sees us all the time.
"The whole family is so proud of him. He's doing amazing - so so well. He's still the same old Ricki though."
And what does Adam make of his brother's world-famous look?
"Ha! Well, he's always been a bit different. He looks good though. We're all dead proud."
Ricki this week appeared in Grazia and has also graced the pages of Esquire, Men's Health and the Harrods and Liberty magazines.
So popular is his appeal, his haircut and beard have been dubbed the most influential in the country by The Telegraph, resulting in thousands of hipsters up and down the country visiting their barbers and asking for 'A Ricki Hall'.
"I find it peculiar when people from Australia and New Zealand get in touch saying they're going to ask 'for a Ricki'. It's pretty surreal," he says. "It's certainly very flattering though."
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