Jack Garrington, from Rushall, died when he was involved in a collision with a lorry on Chester Road, near the Anchor Pub, just before 3.30pm yesterday.
The ambulance service treated the child at the scene, but despite their efforts he died moments later.
The Garrington family today spoke of their loss and described Jack as: "a lovely boy who was well loved by his family."
Sergeant Paul Hughes, from the Collision Investigation Unit, is leading the police inquiry. He said: "Our investigation is still in the early stages and we would again like to appeal for any witnesses who were in the area to come forward.
"This happened at a time of day that would have seen a lot of traffic on Chester Road. We need anyone who witnessed this tragic incident to call me or one of my team.
"The family of the boy are continuing to be supported by specialist officers as they come to terms with their tragic loss."
The 61-year-old lorry driver was spoken to and is assisting police with their enquiries.
Those with information should call police on 101.