The tourist attraction's first award was scooped at the British Coach Awards where the park saw off competition to win the best Coach Friendly Visitor Attraction.
It was awarded to the Bewdley-based park for demonstrating their commitment to welcoming and developing relationships with coaches, their drivers and coach groups.
For the third year in a row, the second award came from the Group Travel Awards for the Best Animal or Sea Life Attraction for Groups, voted by visitors and recognises the best suppliers to the group travel industry.
Sue Day, guest relations officer, said: “We are thrilled to have accepted both awards this year on behalf of West Midland Safari and Leisure Park.
"It is our third consecutive year receiving the Group Travel Award for Best Animal or Sea Life Attraction for Groups and we are delighted that the park continues to be recognised for its valued relationships with both the coach and group industry.”
The park has seen a growth in investment over the past few years, with new exhibits such as Land of the Living Dinosaurs in 2015 and an education facility named Safari Academy.
Its new themed children’s play area, Giggly Park, is set to open this summer.
The area, costing £850,000, will be multi-sensory a rare creature from the Australian outback and other special characters, created specially to appeal to young visitors.
Further information and tickets are available from the Park’s website wmsp.co.uk or by telephone 01299 402114.