Scaffolders prepare for Wolves legends at Smile for Joel charity match

By James Vukmirovic | Walsall | News | Published:

A charity football match will pit a group of Sandwell-based traders against a team of Wolves legends in the name of charity.

SBBS Building & Scaffolding Scaffolding Ltd owner Mark Gainham and Joe Norton are getting ready to play against Wolves All Stars in March for the Smile for Joel charity

Smile for Joel will be the beneficiary of the match between Wednesbury scaffolding firm SBBS and Wolves All Stars at the Bentley Pavilion in Walsall.

The game on Sunday, March 29 will aim to raise as money as possible for Smile for Joel, a charity set up to help families who are victims of traumatic bereavement through homicide.

SBBS production manager Joe Norton has worked closely with Suzy Richards, the founder of Smile for Joel after her son, brother and father were killed in the Tunisia terror attacks in 2015.

He helped organise a similar game in 2019, which raised more than £4,000, and spoke about what the charity means to him and the other people taking part.

He said: "This is a great charity which is close to everyone's heart and we are looking to raise as much as last year, if not better it.

"I've been able to get a lot of customers and people who work with us together for this game, which means a lot to everyone involved."

The Wolves All Stars team will be managed by Mel Eves and the likes of Colin Taylor, Adam Proudlock and Michael Kightly could feature on the day.

Joe said the team had just completed its first training session and would continue to train every Thursday leading up to the game.


He said: "Some of us have played before, but as the game is for over-35s, we're not as fit as we all used to be.

"We'll still give it 100 per cent on the day and make sure we give them a good game, hopefully with no one getting injured.

"Anything we can raise for the cause will make it worthwhile and we hope as many people as possible come along to support on the day."

James Vukmirovic

By James Vukmirovic
Community Reporter - @jamesvukmirovic

Community Reporter at the Express & Star, helping under-represented communities to find a voice in Wolverhampton. Contact me at


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