Coronation Street's David Platt turns on Wednesbury Christmas lights
Hundreds of people packed Wednesbury town centre to watch Coronation Street star Jack Shepherd turn on the Christmas lights, starting the countdown until the big day.
Shepherd, better known as Corrie's David Platt, had the honour of pressing the button alongside the Mayor of Sandwell Councillor Joy Edis.
In the build up to the big moment, the huge crowd sang Jingle Bells, as coordinated by BBC WM presenter and compere for the night Daz Hale, and danced along to a performance by UB40 tribute Mitchell Joseph.
Britain's Got Talent 2013 semi-finalist Rosie O'Sullivan also entertained the crowd after performances by vintage singers The Trixibelles and local schools.
The streets of the town centre were filled with stalls and brightly lit fairground rides for children, including a Santa's grotto.
Mr Shepherd, who showed up after filming and walked on stage to the Coronation Street theme tune, said: "I was meant to finish at 5.30pm but we got a step on and finished about 4.30. Is everyone alright?"
Miss Edis thanked the Sandwell Council, Friends of Brunwick Park and Open Heaven Church for their hard work to make the event happen. She also thanked Councillors Pam Hughes, Peter Hughes and Elaine Costigan for their support.
She said: "Thank you to the teachers who take the time to practice with the children and bring them to the event.
"Congratulations to the pupils who have been absolutely wonderful this evening. A second thank you goes to all our performers and stall holders this evening who have been brilliant.
"Finally to thank all who have worked hard to make this evening happen."
She added: "On behalf of everyone involved, I would like to wish you a blessed and happy Christmas.