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Birmingham O2 venues reveal artwork dedicated to live music

By Rebecca Sayce | Birmingham | Music | Published:

Birmingham's O2 Institute and O2 Academy has unveiled new artwork dedicated to live music.

New artwork at Birmingham's O2 Institute and Academy created by local artist Roots

As part of O2’s national This Is Just An Interval campaign, the two venues have been provided with new artwork by local artist Roots.

She said: “There are a handful of characters that regularly show up in my work which I have used to illustrate the different types of events held at the venues.

New artwork at Birmingham's O2 Institute and Academy created by local artist Roots

"I love creating characters packed with detail and expression that the viewer can relate to in one way or another and put a smile on their face, particularly during these times.

"It was also a fun challenge using a different colour palette to my norm incorporating various tones of blue to represent O2's branding, and I wanted to create something clean and striking which could be easily seen from the roads and at a distance.

New artwork at Birmingham's O2 Institute and Academy created by local artist Roots

"While painting I received lots interest and positive feedback from passers-by, and definitely think the campaign has been well timed, clarifying to the public that 'this is just an interval’.”

Gareth Griffiths, head of sponsorship at O2, said: “We appreciate these continue to be extremely challenging circumstances for live music venues, still waiting on guidance as to when they can re-open their doors.

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New artwork at Birmingham's O2 Institute and Academy created by local artist Roots

"As we gradually return to normality, it is so important we celebrate O2 Academy Birmingham and O2 Institute Birmingham, two venues at the very heart of their communities, loved for the many memories that they have created.

"The nation has experienced an extended break without live music, but this is just an interval and it will be back.

New artwork at Birmingham's O2 Institute and Academy created by local artist Roots

"We wanted to show our appreciation by ensuring fans remember the good times until we’re all able to enjoy live music together again.”

Rebecca Sayce

By Rebecca Sayce
@becci_star

Entertainment journalist for Express & Star and Shropshire Star. Contact me: rebecca.sayce@expressandstar.co.uk

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