'I built a micropub to look like The Rovers Return on Coronation Street in a Staffordshire village where everyone gets the drink they want - no matter how obscure the request'
It's a pub at the heart of its community, which pays tribute to a much loved TV pub and which will work to ensure that if a customer want something, they will get it.
In 1946, George Orwell wrote an essay about what he believed made the perfect pub called "The Moon Under Water".
This idea of the perfect pub, with ideals like staff knowing people and making them feel welcome and good drink, is one many pubs have tried to achieve based on what they think works best.
One pub which may have got the formula right and created something which is perfect for every person who comes in is the Ecclian, a micropub set in the centre of Eccleshall.
The pub has been a popular feature of the village since 2019, having lived a number of different lives since it first opened as a plough shed in 1903, then became a tea room, a rates collection department and, most recently, a pet shop.
The change into the pub that exists today came in 2019 when landlord Martin Peet said he was informed by the owner of the building that the pet shop had closed down and he, as leasehold, had a decision to make.
He said: "I owned the lease on the building and the landlord called me to say that the people there were there had left and owed him some money, so as head tenant on the lease, I could either pay the back rent and have it, or pay the back rent and not have it.
