New Black Country beer aims to bring some hope to customers

An independent brewery with an eye for a catchy title has produced a new tier-themed beer.

Green Duck beer director Alex Hill with a pint of the new beer Tiers for Beers
Green Duck beer director Alex Hill with a pint of the new beer Tiers for Beers

Green Duck Brewery in Stourbridge has kept producing beers and ales throughout the coronavirus pandemic.

It has also worked to give its guest ales a quirky title, with many being named after songs such as Smooth Criminal, Raspberry Beret and Spaceman.

Its latest guest ale, a hoppy ale with a chewy malt base and lemon and grapefruit flavours, is called Tiers for Beers, with the name inspired by 1980s pop band Tears for Fears.

Director Alex Hill said: "We were looking at the restrictions being put in place around the region by the government, especially for those people living in tier two areas.

"We started think about what we could do to support these people as 90 per cent of our customer base is in tier two – and give something back to them.

"We had this beer which was good to go, and which is the hoppiest one we've ever done, so we decided to do the big launch at cost on social media."

Alex said the launch had been very successful, with pubs and bars across the region buying in bulk, and said it was part of the ethos of Green Duck to produce a product to help bars.

He said: "I think we've done everything we can to push our business and we're in it with the people who come to our bar and other bars to give them a fair price for their beer.

"We decided to give something back during lockdown by doing free delivery of beer and cocktails to people's homes, which people really seemed to appreciate.

"Everyone needs a bit of hope at the moment with the restrictions and we hope we can give them a boost with this new beer."

To find out more about Tiers for Beers and other their other products, go to their website.

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