Restaurants, bars and cafes are encouraging customers to support the #DonateYourPlate campaign to help St Gile Hospice, which supports patients and their families living with a terminal illness.
Customers are being asked to make a suggested donation of £5, which could pay for patients’ meals at the hospice, or give whatever they can afford.
Venues such as the Tasty Cafe in Lichfield have also urged other businesses across the region to put supporting St Giles on their own menus.
Carol Blighton, owner of cafe – which is already a member of the hospice lottery’s Promise Card customer savings scheme – said staff and customers were keen to help St Giles
She said: "Many customers have family or friends who have been helped by St Giles so they are eager to support #DonateYourPlate.
"Some want to make the £5 donation and many others chip in by adding coins to our collection bucket."
Jordan Childs, assistant manager at Lichfield’s Brewhouse and Kitchen, said the restaurant had supported the hospice since opening and was delighted to help out.
He said: "#DonateYourPlate is making a real difference for the hospice and our customers are always happy to help out when they can.
"We’d absolutely encourage any other local businesses to raise awareness of the campaign and the great work that St Giles does."
People can also dine in at home, donate £5 and nominate five friends or family members to do the same, as well as posting a snap of their meal on social media and tagging @StGilesHospice, along with the hashtag #DonateYourPlate.
Elinor Eustace, director of fundraising at St Giles, said the campaign was a great way to enjoy a meal and help out the hospice.
She said: "The campaign is making a real difference to local patients and their families at a time when we’ve had to cancel our regular fundraising events, while there is a continuing and ever-growing demand for our service.
"We’ve never needed you more than we need you today."
For more information about #DonateYourPlate or to make a donation, go to stgileshospice.com/donateyourplate