Organisers have confirmed that more than 30,000 people visited Halesowen for the launch of the festival on Saturday June 29, with the festival set to end on Sunday.
Last week was packed with events, including The Hollybush Comedy Festival. Among the highlights were Canadian comedian Tom Stade, who lived in Bilston for several years, and American funnyman Lewis Schaffer, now based in London, who made the trip to the Black County funded by a customer.
New Zealander Sully O'Sullivan, a seasoned headliner, was another highlight of the Bush Fest comedy weekend.
Other events that took place included The Ska Studs and Kieran as Robbie Williams at Dudley Civic Hall, The Brier Fair and a 1940s study day at the Black Country Living Museum.
Besides praising the organisers and visitors to the festival so far, event chief David Brownhill has appealed for further support from neighbouring boroughs to get involved.
He added: "People of the Black Country are so proud, especially since our flag was created and gave us more of an identity in 2012.
"But I'd like those who use the flag to their benefit to get involved and show that they really care about the Black Country.
"I want the festival to pull all of the boroughs of the area together."
Visit black-country-festival.co.uk for a full list of events this month.
And keep yourself locked to expressandstar.com/bcfestival for coverage of events throughout the month.
Black Country Festival: What's on July 22 - 28
July 23 - 27: Hair at Wolverhampton Grand Theatre. Starring Jack Quickenden and Daisy Wood-Davis. Tickets from £14.50. Telephone: 01902 429212.
July 26: Street Food Affair at Bonded Warehouse, Stourbridge. A small entrance fee of £1 for adults with the kids going in free. Telephone: 01384 395216.
July 26: Family introduction to Pottery Workshop at The Black Country Living Museum. Come and take part together in a fun and creative workshop for family members of all ages and generations, learn an exciting variety of making techniques with experienced tuition. Pre-booked tickets only. Telephone: 01215 579643.
July 26: Wrong Jovi at Dudley Civic Hall. Described as the best Bon Jovi tribute band in the world. Tickets £12 over 18's only. Telephone: 01384 815577.
July 27: The best sound and Motown Night around. Tickets £5 in advance and £6 on the door. Telephone: 01384 815577.
July 28: Coseley Black Country Festival Event. Takes place from 1pm to 4pm at Castle Street, Roseville, Coseley.