It's Black Country Day tomorrow! Check out what's on with our guide
With World Cup hopes dashed and the weather on the turn, the mood of the UK may be low, but cheer up . . . it's Black Country Day tomorrow!
Celebrations for this year’s event have been going on for the past week building up to the big day itself, July 14.
This year, people can enjoy a month of fun days and celebration events to celebrate the region and its heritage.
Someone who knows about the Black Country Festival and day is Dr Brian Dakin, Black Country Radio host, who believes it has gone from strength to strength.
- READ: Check out all the events taking place with our guide
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Dr Dakin, 65, from Oldbury, said: "I'll be hosting the stage in Stone Street, Dudley, on Saturday.
"I think it has just grown bigger and bigger. I think it has given people a resurgence in pride in the Black Country that was missing a few years ago.
"It is great because people's perception of the Black Country is getting stronger and stronger. It is just an organic thing, it is just brilliant to watch it develop.
"There is a belonging now – there is still an incredible local identity. There is also this general feeling that the Black Country is important and our voice is important.
"We have got a voice and we should be proud of our voice. I feel very privileged to be a part of it."
The Black Country festival, now in its fifth year, runs until July 29, and each bostin’ celebration is designed to bring the Black Country communities across Dudley, Wolverhampton, Sandwell and Walsall together.
Last weekend saw a host of events, and this weekend is no different.
Tomorrow kicks off with Dudley Fun Day in Stone Street which runs from 11am to 5pm and features live music, wrestling, arts and crafts and a host of entertainment.
Britain's Got Talent star Donchez Dacres is ready to Wiggle Wine as he joins the line up to perform in Dudley.
WATCH: Find out more about this year's festival
Also tomorrow is the OH Festival at Old Hill, starting with a parade at 11.15am.
There will be live music, stalls and a fun fair, finishing with a night of tribute acts at Spring Meadow Social Club, Old Hill.
The event will raise money for Kids with Cancer and The Salvation Army.
Dudley Golf Club will also be hosting an open competition to mark the occasion tomorrow.
Wordsley Carnival takes place tomorrow in King George V Park with a host of family entertainment all day.
Shell Corner Food and Drink Festival is also on, while the Black Country chamber choir Colla Voce, led by MD Richard Ganner will perform a programme of classical choral music with a professional chamber orchestra at Christ Church, Quarry Bank.
Bilston and Willenhall Lions Club will be hosting a fun day in High Street, Bilston from 10am to 4pm with music, face painting, charity stalls and plenty of entertainment.
From 10am to 4pm, in collaboration with Blackheath Community Together, Blackheath Library will be taking part in a bit of Yarn Storming.
Members will be wrapping local landmarks including the exterior of the library with wool and knitted crafts.
The Wolverhampton Fiesta will marks its third year at Wolverhampton's West Park today and tomorrow
The weekend will include live music, a food court, trade stands, monster trucks, fairground rides and more – with entry costing £3 for adults and £2 for children.
The Blind Dave Colour Run will take place at Sandwell Valley Country Park – with entry costing £12.50 per person or a family package, which includes two adults and two children, costing £44. Registration for the event starts at 11am.
Further events are set to continue after Black Country Day as part of the wider Black Country Festival – including fun days, gigs and comedy festivals.