Wolverhampton Light House raises funds for new sign
The Light House Media Centre has installed new lit signage on the building, courtesy of loyal supporters of the venue.
The centre, based in Wolverhampton's Chubb Buildings, has been a hub of cultural activity for over 25 years. It has been without external signage since 2013. Previous signs had been destroyed in a storm and the venue put out a plea last year for new, lit signage via a Crowdfunding project, to attract new customers to The Black Country’s only independent cinema and Lock Works Café Bar.
The project raised over £5000, with £1000 of this donated by Connect Advertising, also based in the former Chubb lock factory.
The new signage, designed and installed by Wolverhampton company DIS, is inspired by the original iconic Victorian lettering on The Chubb Buildings, and uses a similar font with a modern twist. The signage is situated on three sides of the building, facing the ring road, Broad Street and Fryer Street and is lit each evening. A further information display has been installed by the entrance plus large window signage on the balcony overlooking the car park.
Chief executive Kelly Jeffs said: “Our loyal customers have raised over £5000 to make this happen as they see the importance of the cinema, gallery and bar and what it offers the region. To have our customers invest in such a vital marketing tool for us, helping us reach the new audiences we need to survive is so encouraging.”.
Light House was founded 31 years ago and moved into the newly converted space in 1991. It screens new release mainstream films in addition to live theatre broadcasts, more unusual films and the best of world cinema. The large cobbled internal courtyard is one of the most architecturally impressive spaces in the area, and has been used recently for Channel 4 News debates, car launches and wedding parties.
The signage will have an official launch day in September. For information on August screenings visit www.light-house.co.uk or collect a programme from box office, libraries and the Art Gallery.
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