Now entering its 27th year, the festival has become one of Europe's largest and most popular open-air Shakespeare productions.
The new website is part of a move to bring the festival 'to the masses.' This year's show, Othello, proved to be 'a resounding critical success.'
Producer Derrick Gask said: "It's amazing to look back on 26 years of performing shows at Stafford Castle and see how the festival has grown during that time.
"We have had some fantastic success stories, such as the tour to Ludlow Castle in 2014. The future of Stafford Festival Shakespeare looks brighter than ever.
"For 2017, along with exciting news that The Tempest will be our next production, we decided to invest in a re-brand - as well as a new website to match the Festival Shakespeare's celebrated artistic and production values. We've had fantastic feedback already."
The Tempest will open on June 22 and run until July 8 at Stafford Castle. Tickets are now on sale.