AF Blakemore signs Goodyear tyres deal

Walsall | News | Published:

Willenhall-based AF Blakemore & Son has signed a deal with Goodyear Dunlop that will see the leading tyre manufacturer be sole supplier to its 500-strong fleet.

The deal, which will involve AF Blakemore fitting a combination of Goodyear's Regional Haul range and NextTread products – which are made at the Goodyear site in Wolverhampton, was brokered by Truck Tyre Solutions – a member of Goodyear Dunlop's TruckForce network.

The TruckForce Network provides a premium quality truck tyre service and breakdown assistance support network, across the UK.

It is made up of 15 equity owned hubs and more than 30 independent service providers, providing over 300 mobile service vans for complete coverage.

TruckForce is the only network to successfully combine independent and equity owned stores, all approved and audited to maintain the best service possible.

Carl Falconer, sales director at Truck Tyre Solutions, said: "We work closely with our customers to identify the best products to suit the specific needs of each fleet.


"AF Blakemore has been a Truck Tyre Solutions customer for a number of years and when they requested a national tyre deal with a premium manufacturer, we involved Goodyear Dunlop.

"We have worked closely to develop a bespoke package for AF Blakemore to meet their requirements and are confident that this deal will enable AF Blakemore to realise maximum value for their tyre investment.


"As a partner of TruckForce, we will utilise ActionLine, Goodyear Dunlop's 24-hour breakdown support network as well as the FleetOnlineSolutions fleet management system, helping to reduce vehicle downtime and unnecessary administration."

Dave Higgs, general manager of distribution at AF Blakemore, said: "Having worked with Truck Tyre Solutions over a number of years, we have confidence in their recommendations. "Working with Goodyear Dunlop they fully understood the commitment we have to our current service provider.

"We developed a package that is personalised to the specific needs of our fleet giving us total transparency of our full operation.

"As a family owned company, we have always been based in the West Midlands and pride ourselves on the fantastic service that we provide to our customers.


"By partnering with another long-standing Midlands-based company we are demonstrating the strength of services offered by businesses in our region."

Commercial director at Goodyear Dunlop Marc Preedy, said: "This is a fantastic win for us that saw us work closely with Truck Tyre Solutions to arrive at a package of products and services that will meet the exact requirements of AF Blakemore.

"The package includes both Goodyear's Regional Haul range, as well as our retreaded NextTread product, which is manufactured at our site in Wolverhampton.

"This latest contract win is testament to the high quality of our Goodyear product range as well as the strong relationships we hold with our customers through our network of independent dealers."

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