Poundland has unveiled bumper festive figures as seven million people passed through its tills in the festive week.
A record Christmas helped the Willenhall-based company take £348.8 million over three months to the end of December- up 12.4 per cent on the year before.
Over this period, Poundland served more than 71 million customers.
Chief executive Jim McCarthy said today: "I'm very pleased to report another strong quarter of sales growth together with a record Christmas as we served more customers in more parts of the United Kingdom and the Republic of Ireland than ever before. Poundland's single price point and our amazing value clearly resonated with shoppers everywhere.
"There are structural changes underway in consumer shopping behaviour and I'm very pleased that Poundland continues to play a leading role in the growth of the discount sector. As the appreciation and appeal of our amazing value gains further momentum, I'm more confident than ever that in due course Poundland is on track to operate over 1,000 stores in the UK. "
Poundland says around 22 per cent of its customers - more than one in five - comes from the top AB social groups.
In November the company opened its 500th store in Birmingham and now has 517 stores in the UK and Eire, with plans to start trading in Europe under the Dealz brand and also to float on the stock market.