Kenny Jackett: Wolves will live within means

Kenny Jackett insists Wolves won't be more tempted to reach the Premier League gravy train because of the new £5bn TV deal.

Under the new three-year agreement between the clubs, BT and Sky, teams have negotiated an increase in revenue of 70 per cent.

Wolves lost their Premier League place in 2012 and are due to see their parachute payments finish at the end of next season. But as the club posted annual losses of £1.7m, head coach Jackett said the club wouldn't be chasing the dollar".

And he said the club will not be swayed away from its long-term goal of investing in youth to achieve success.

"I think we're committed to a structure that will help us and sustain it long term, and is realistic as well, to see us competing at the top of this level and then be getting into the Premier League," said Jackett.

"And I think that structure is really building strongly from the bottom with the academy, then if possible buying young players.

"There are many reasons why that's the right way to go. But actually throwing everything at it, I don't think we're going to do that."

Jackett believes the mega deal will see the game become more stretched than ever before – but with the Championship left with the toughest financial decisions of whether to gamble or not.

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"The money will keep getting bigger in the Premier League," he said.

"So the Championship is the one that will be the most interesting in terms of how they negotiate it financially.

"The Championship is still slightly looking as if it's caught in the middle financially of whether you 'stick' or 'twist'."

Jackett stressed the increased parachute payments are no guarantee of success to relegated clubs trying to get back in the top flight.

"Everyone thought as those payments got higher, they would do well in the Championship but it's not been the case," he said.

"Out of the last six clubs that have come down, QPR went back up, then there was Reading and Wigan. Norwich have a chance and then it looks tough for Cardiff and Fulham."