Wolves today announced a 34 per cent drop in Early Bird season ticket sales as fans delivered a major snub on the club’s decline.
A total of 8,063 supporters have renewed their seats so far, which represents a 4,152 drop in sales from the 12,215 renewals by the end of last March.
It’s one of the lowest take-up in the 12 consecutive seasons the scheme has ran. And it means Wolves have lost almost half of their Early Bird renewals – 45 per cent – in just two years.
Sales were 14,780 in March 2011, 14,300 in March 2010 and almost 14,700 for March 2009, when season tickets eventually topped 20,000 for the club’s return to the Premier League.
The news comes despite prices being held at 2011-12 rates, which means adults pay the equivalent of £16 per match behind the goals if they renew online.
Fans also have an extension to renew until midnight on March 30 under an ‘extra time’ window.
This allows fans to renew at the same rate online but paying the £6 booking fee and receiving a £5 merchandise cash bonus on July 1.
Junior prices are frozen in the Early Bird ‘extra time’ window at the same rates as in 2007-08.
Chief executive Jez Moxey has even telephoned some ‘lapsed’ season ticket holders to plead with them to think again. Wolves thanked fans who have renewed.
Moxey said: “We thank all our supporters who have renewed their Early Bird season tickets so far.
“Despite so many disappointments over the past two seasons, the fact we have over 8,000 season ticket holders committed for the 2013-14 campaign – hopefully with more to follow – is testimony to the loyalty of so many Wolves fans.”
Moxey understands why the take-up has been so low compared to previous seasons. “Inevitably this is a much lower number than at the same stage in previous years,” he said.
“It’s a reflection of the feelings many fans have right now about this season in particular, which has been such a massive disappointment to everyone.
“To be in danger of a second successive relegation is not what is expected at Molineux and many fans are, understandably, showing their disapproval.”