Wolves today launched their annual Early Bird offer with an olive branch for supporters coping with the worst 12-month spell in the club’s recent history.
The club unveiled an offer with price cuts for seats all around the stadium – and a letter of apology to every season-ticket holder from chief executive Jez Moxey.
Wolves are returning their prices to Championship level of 2008-09 which means £15 tickets behind the goals.
The club will also be waiving the £6 booking fee for fans renewing within the first four weeks of the Early Bird season which opens after Saturday’s Leeds clash.
Other sweeteners include £5 of merchandise cash and £5 ticket cash for existing season ticket holders.
And the offer landing on the fans’ doormats and e-mail today comes with Moxey’s apologetic tone for the club’s performance.
“We are extremely disappointed and sorry that some of the decisions taken have not worked out in the way we all wanted,” wrote Moxey in a plea for continuing support.
“We are all rightly open to criticism when things go wrong. As the current custodian of Wolves, the chairman takes his responsibilities very seriously and he and I both take constructive criticism on the chin.
“All the ambitions Steve Morgan had for helping Wolves progress on and off the pitch when he arrived remain the same. In fact, given what has happened, I know he feels even more determined to get things right.
“During the madness of the January transfer window, we fended off large bids for some of our best players.
"We also made offers to buy new players but, despite the current pressures, the manager was not prepared to sign them at any price.
“Nevertheless, he will look to improve the squad between now and the end of the season, if he can, by way of the loan market. The club will support him in this and in what we expect to be a busy summer transfer window.”
The bulk of Wolves bookings are now made on-line which is where supporters will now make the biggest saving.