Museum to celebrate Molineux glory days

Thursday 12th January 2012, 4:31PM GMT.

An interactive museum will open at Molineux by Christmas as part of the £18 million rebuild of the stadium’s North Bank, it was announced today.

It will house memorabilia charting the club’s 135-year history, from its beginnings as amateur squad St Luke’s, to its unofficial Champions of the World status during the 1950s and its current Premier League battle.

The museum will be a similar size to one at Chelsea FC, which is 7,212 sq ft.

Wolves spokesman Matt Grayson said today the museum had been included in plans to improve the experience of visiting fans.

“Not every club has its own museum, but then not every club has as deep and rich a history as we do,” he said.

“It seemed like a really sensible thing for us to do.

“For supporters, it’s another great addition to the match-day experience.

“We hope it will appeal to fans both young and old.

“The vision for us is for kids to be going with their mum or dad or grandparents, and everyone will walk out of there having had a great time.”

He said while some of the exhibits would be permanent, there would also be more “fluid” elements with different exhibitions throughout the year.

Visitors will be able to examine how footballs, strips and even boots have changed from the days of Billy Wright to what Kevin Doyle and Matt Jarvis step out in today.

“It’s all about engaging with our supporters of the future,” Mr Grayson said.

“The youngsters that might have their heads turned by the Man Uniteds of the world, we want them to wake up to the team that’s on their doorstep instead.

“Part of that is that it won’t be static – displays and exhibitions will change to encourage fans to come back.”

The scale of the museum, along with an upmarket restaurant and bar complex in the hospitality suite, has meant the cost of the rebuild had gone up to £18m, from the budgeted £16m.

Club chairman Steve Morgan said the hospitality suite – which will cater for up to 1,700 fans, up from 1,200 – will be up and running in time for the start of the 2012/13 football season, with the museum set to open a few months later. A new gastro pub, called the WV1 Bar, will seat 250 supporters, while the separate WV1 Restaurant will seat 300 supporters.

The latest developments in the project were unveiled in full at a press conference today, with a computer-generated film showing a fan’s viewpoint as they travel through the complex.

Bosses visited other stadiums around the world, from Brighton to Kansas City and Tampa Bay in Florida, to gain inspiration for the development.

Mr Grayson said the company behind the museum set-up – Mather & Co – were also behind the museum at Wimbledon, and the National Football Museum in Manchester.

It will be one of the few club museums outside the top flight, with Wolves joined by a handful of others such as Millwall FC who boasts its own small-scale version.

Manchester United, Manchester City, Chelsea, Liverpool and Arsenal all have their own museum.

The ambitious plans, which will increase capacity to 37,000 from its previous levels of 29,408, were given the go-ahead in February last year.

Mr Morgan said he wants to create a stadium to rival the Premier League’s best and enable the club to compete with England’s top clubs.

He said he was “absolutely confident” Wolves would stay up next season.

He added the stadium plans did not hinge on whether Wolves stayed up or were relegated at the end of this season.

“We sincerely believe we will be in the Premier League next season,” he said.

“But these plans don’t depend on league status. It’s more a question of resources and how we prioritise those resources.

“It’s about creating a better experience for our fans – it’s the 21st century now and the way football fans were traditionally treated is no longer acceptable.”

He said the North Bank Bar would also be open after matches, for fans to relax and let the traffic dissipate.


  1. 1
    FRAZ-WOLF

    IS THE MUSEUM GOING TO HAVE A SPECIAL PLACE FOR MICK MACARTHYS AND CLIPBOARDS TACTICS.

    IT SHOULD BE RIGHT NEXT TO THE PREHISTORIC SECTION

    Report abuse

  2. 2
    wildfire_wolf

    “It will be one of the few club museums outside the top flight, with Wolves joined by a handful of others such as Millwall FC who boasts its own small-scale version.”

    Have we already been relegated?

    Report abuse

  3. 3
    AucklandKiwiWolf

    If we do not get some investment into the playing staff,then Molineux may become a Museum.

    Report abuse

  4. 4
    Isle of Wight Wolves

    North Bank bar sounds good. Dunno about letting the ‘traffic dissipate’, sooner let it die down first…

    Report abuse

  5. 5
    Filtonwolf (Bristol)

    No1…Fraz Wolf……if you are indeed a Wolves supporter. Please take your inane ramblings elsewhere. Let’s enjoy our history and applaud all those great players that have gone before. Don’t drag it down to the gutter just because we cannot aspire to those heady days at the moment.

    Report abuse

  6. 6
    S.E.Clarkson

    Was not Preston North End the first Football club to have a museum? –Arizona wolf

    Report abuse

  7. 7
    Wergs

    He said he was “absolutely confident” Wolves would stay up next season.

    I hope so, this new ground will look a bit daft in Division 1.

    Report abuse

  8. 8
    BSD

    BSD. I am afraid Wolves are in a bit of Tango and I say no man, no mango!

    Think – What came first the egg or chicken? Difficult, to anwer. You might be thinking or blinking!

    Whats that got to do with footballl – Well I did say THINK!

    Do Wolves invest in the Team or in the infra-structure – Well difficult to answer! Just like the chicken and egg question – what comes first.

    You might be thinking – Why!

    Wolves are now in a situation where the PL teams needs massive investments just to guarantee PL status.

    So our Master Morgan has to invest in today for the future and build Wolves on a solid foundation which will takes some years yet but if he does not take these steps now then our future success will be limited.

    All I can say is invest wisely in the team, invest wisely in the stadium, invest and invest and long term benefits will pay off sooner than we think.

    However, we probably need another large shareholder in there to invest a bit more cash so Mad Mick can spend a lot more on players and salaries to keep our PL status.

    I think Wolves will get relegated this season – the decisions go against us, poor defending, cannot score goals, cannot close teams out, cannot win penalties,we cannot get player sent off we just play second fiddle to the big teams – for this prize on it’s 20,19 or 18 place in the PL.

    Therefore, on a good point we’ll probably win the Championship with ease. Hey what do I know.

    Report abuse

  9. 9
    LA WANDERER

    Sorry FiltonWolf, but Fraz Wolf’s comment was said tongue in cheek and was very funny! Auckland Kiwi Wolf also hit the nail right on the head. What’s the point of a museum if no one turns up to see it? Out of the Prem and the attendances will fall by more than 50%. Pity the management don’t realize this.

    Report abuse

  10. 10
    JJ

    Prestons Museum is different. Its not their own but the national football museum but it think its closing and moving to Manchester. Not sure what Preston will do with the space after.

    Report abuse

  11. 11
    antony j

    could be worse
    u could be a maple leafs fan

    Report abuse



Latest Blog — Microsoft Comes to the University of Wolverhampton

Last week Microsoft visited the University of Wolverhampton to give students the chance to develop their own phone apps that could be published on the Windows Phone Marketplace.
Technology blog

Microsoft Comes to the University of Wolverhampton

Free e-Supplements

Business Awards

Read the full story here Read the full story here

Full coverage of awards celebrating the region's best businesses.

Lifestyle

Interactive Dining Out map Interactive Dining Out map

Hundreds of reviews by the Express & Star and Shropshire Star's teams to help you decide where to eat.

LIVE traffic updates

Road, rail and airport - latest Road, rail and airport - latest

Our new, live traffic and travel updates service - check before you set out.

OUR NEW APP

Get the new E&S app Get the new E&S app

Download the Express & Star’s new app to your iPad or iPhone to get one week of access to our digital newspapers absolutely FREE.