The frosty relationship between Wolves and Albion took a chilling turn today when Hawthorns chairman Jeremy Peace took the ice bucket challenge - and nominated Jez Moxey to go next.
Peace had a large bucket of freezing water dumped over him by club officials after being nominated by midfielder James Morrison and Albion supporting businessman Spencer George.
He is the latest to rise to the challenge in aid of the Motor Neurone Disease Association, which he described as a 'very worthy cause'.
Peace nominated Jez Moxey, and congratulated Wolves on their 'great start to the season', MK Dons chairman Pete Winkelman, and Albion legend Darren' Big Dave' Moore.
After getting soaked by club secretary Simon Carrington, press officer John Simpson and under-21s coach James Shan, Peace cried 'Cut!' as he walked out of frame to dry off.