Boss Steve Clarke today warned Albion their historic victory at Manchester United will count for nothing when they take on Premier League leaders Arsenal on Sunday.
The Baggies follow up last weekend’s hoodoo-ending Old Trafford success by meeting the in-form Gunners at The Hawthorns.
And Clarke has told his players they must forget about last Saturday’s exploits when they take on Arsene Wenger’s side, who have won five successive top-flight games since losing to Villa on the opening day of the season.
The Baggies ended a 35-year wait for an Old Trafford victory on an historic day.
Clarke said: “I’ve been with clubs before who have won at Old Trafford.
“I’ve played in those teams and I’ve been coach of teams who have gone to Old Trafford and won.
“For the confidence of the players it was a big result, but it is only a really big result if we build on it.”
The Gunners have been in red-hot form since losing to Paul Lambert’s men, with four Champions League victories and a Capital One Cup triumph at The Hawthorns on penalties to add to their impressive Premier League record.
But Clarke insists his side will relish the meeting with the Gunners just as they embraced the challenge of beating United.
He joked: “We have a nice ‘easy’ one this week – the current in-form team.
“It’s another game to look forward to. I said to people after we drew at Fulham that these are the games we have to relish.
“As a professional these are the games you want. You want to pit your wits against the best players.
“You want to show that you deserve to be on the same pitch as these players.
“We did that on Saturday – but that’s gone. It’s history.
“We have three points for our efforts and now we have to do it again this week.”
Two wins and a draw from their last three games have helped the Baggies climb the Premier League table after a sluggish start saw them in the bottom three in the opening weeks.
Clarke insists he did not get depressed with the early hiccups.
But he says their victory at Old Trafford and the 3-0 home win against Sunderland only went some way to repairing the damage.
“We all feel a little bit better in ourselves and the three points at Old Trafford were great,” he said.
“It’s great for confidence and it’s great for the group looking ahead, but really all it does is repair some of the damage we inflicted in the first week.
“I said at the time that we needed some help.
“I asked for players and they brought three good ones on deadline day, so the club should give itself a little pat on the back as well.”
Clarke must decide whether to recall captain Chris Brunt, midfielder James Morrison or strikers Shane Long and Nicolas Anelka after injuries or stick with the side that won at United.
But Morgan Amalfitano looks certain to start after a flying start to his Baggies career.
“We knew when we signed the players we did that we’d improved the squad,” said Clarke.
“You can see from recent performances that everyone is keen and motivated to do well.”