Boss Steve Clarke today claimed Albion are “in the driving seat” over the signing of loan star Morgan Amalfitano.
But the head coach insisted there is no rush to get the 29-year-old tied down to a permanent Hawthorns deal.
Amalfitano has become an instant hit with the Baggies, scoring twice in his three Premier League appearances including a stunning opener in Saturday’s 2-1 win at Manchester United.
That has led some fans to call for the club to activate their option to buy the Frenchman – for a pre-arranged fee of just under £2m – earlier than next summer.
But Clarke said: “It’s something we’ll discuss but I don’t think there is an impending rush for it.
“Morgan’s come in and done really well but he’s under contract for this season. There is a clause in the contract that we can exercise if it is right for all parties and everyone is agreed it is the right thing to do.
“But for now it is just about concentrating on us.
“I think we’re in the driving seat because he’s our player, he plays for us and we have him here.
“I think he’s happy and certainly his performances indicate that.
“But it’s a long season so we won’t get carried away too early. He’s here on loan and there’s an option in the contract to buy him.
“But I wouldn’t think the power would be with anyone but the player.”
Young striker Saido Berahino is the Baggies’ other recent revelation with a dream month capped with the winning goal at Old Trafford.
But Clarke insists the club’s coaches will keep the 20-year-old grounded after his flying start to the season for Albion and England Under-21s.
“It’s important Saido remains grounded and we remain grounded about Saido and where he is,” said Clarke. “He’s been the same this week.
“He’s understandably quite pleased with himself and he should be.
“But we’ll keep his feet on the ground.”