West Brom coach Dean Kiely wants the club to keep “the egos” out of the Hawthorns as the club prepare for the next chapter in their Premier League story.
The goalkeeper turned coach, who is now the Baggies’ longest-serving senior football figure after six years with the club, believes there is no place for ‘big-time Charlies’.
And, as head coach Steve Clarke and the backroom staff continue plotting their changes for the summer, Kiely believes the Baggies should keep it that way.
Drawing on his long association with Premier League Charlton, Kiely admitted: “I was at the club when Alan Curbishley stood with three new signings and said ‘with these players I am taking us to the next level.’
“But the other players thought ‘I’m not sure where that next level is.' “Don’t get me wrong, I’m not trying to say we don’t want to get into Europe.
“If that comes our way it will be a really positive experience and something we’ve got as a result of doing extremely well in the league.
“If we were to change what we had done up to that point and there were loads of egos coming through the door, for me that is a dangerous way.
“I’m sure the gaffer will be making a case and we have our targets. Whether people are available is a different matter.
“But I always make a Charlton analogy because they are so similar, and what this place will not carry is egos.
“You can’t do it the way we’re doing it and then add a couple of egos who are selfish and try to showcase themselves.
“This isn’t that sort of place and I’m glad it isn’t. That’s why I’ve been here for so long.”