Albion sign £2m shirt sponsor deal
Monday 27th June 2011, 11:33AM BST.
Albion today signed a £2million deal with online gaming brand Bodog to become the club’s new shirt sponsors.
The two-year agreement sees Albion’s growing Premier League profile reflected in a club record sponsorship agreement, which has seen them break through the seven-figure barrier for annual earnings from a shirt sponsor.
Bodog, described as the world’s largest online betting brand, announced earlier this year they were on the look out for a Premier League clothes peg on which to emblazon their brand and Albion’s soaring finish to the season appears to have done the trick.
The deal even extends the Black Country rivalry – Wolves sponsors are from the same online betting industry – and comes ready-made with what Albion hope will be a happy omen for the club.
Bodog were also the sponsors of Fulham when Albion head coach Roy Hodgson was in charge at Craven Cottage and led the team to a Europa Cup final.
Albion’s tie-in is with Bodog Europe, the official licensee of the Bodog brand for online gaming in Europe, and they will officially become club sponsors from July 1 and will have additional high-profile branding at the Hawthorns.
Bodog Europe will also become the club’s official betting partner, providing Albion fans with a huge online gaming platform.
Albion chief executive Mark Jenkins trumpeted the deal today by saying: “We are delighted to have Bodog on board and, following our most successful Barclays Premier League campaign, there was a great deal of interest in becoming our club sponsor.
“We had a number of options and, in the end, Bodog presented an all-round partnership that best suits both parties.
“We look forward to helping them promote their brand in the Premier League.”
Patrik Selin, chief executive of Bodog Europe, said: “In choosing a sponsorship partner we were looking for a club with a genuine team spirit and we are delighted to have found that in West Bromwich Albion.
“In the social media era, a sponsorship should be about backing the investment with a return commitment to the club and the fans and we are looking forward to working closely with all parties.”
The significance of Albion’s first seven-figure-a-year sponsorship deal will not be lost on the club, after their best-ever Premier League performance last season removed the ‘yo-yo’ label from the Hawthorns.
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The world’s largest online betting brand together with Adidas the world’s most prestigious sportswear brand joining with the mighty stripes.Kind of puts Burrda etc into perspective.
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I can hardly contain my excitement at the huge online betting platform now available to us fans.
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Cue Shadrag, “SportingBet are bigger…..”
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Clutching at Straws
I think you’re being harsh on Burrda there, don’t you know they service ‘an impressive portfolio of international clients, including the British handball team and the Kuwait and Qatar national football teams’……….
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Seem to know their stuff – they are giving small odds on wolves getting relegated !!!!
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Mighty wolves: Burrda, Sportingbet.
Little old ALBION: Adidas, Bodog.
Spot the difference.
BOING~~~~BOING~~~~JtH.
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Warren
Not just Shadrag mate.
Remember they worked out some obscure formula, where they were actually finished higher than us.
They will eat this alive.
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Does this mean we have got rid of the annoying wave the your leaflet in air at half time?
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Well done Albion, I think it is great for our region to have both of us playing in the best league in the world and I look forward as ever to our derbies above any of the other games.
You quite rightly finished above us last season becuase you took action beofre it was too late and brought Roy in and he made a huge difference. It will be interesting to see how things pan out this season but I hope that we are both still in the prem.
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Seriously? Rivalry over the size of betting companies that sponsor our shirts and the companies that make the shirts?
We can banter all day long about on the pitch matters but i think this might be taking it a bit far. It’s a word printed on a shirt.
I’ve never heard of Bodog…and i’d never heard of sportingbet before we had them either.
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(8)
One half,
Yep, it would save us a bomb on litter picking. Sure sign ALBION are Keeping Britain tidy. Not long to wait for the big kick-off.
BOING~~~~BOING~~~~JtH.
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10) this coming from a team who’s fans would argue over who had the greenest grass if they thought it would put them one up!
11) amen to that.
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10) by the way we have the greenest grass ;-)
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(9)
Chi,
You mean wolves are going to copy our “Last seasons” actions, this time around?.
BOING~~~~BOING~~~~JtH.
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BODOG Sounds terrible, but in saying that it can’t be any worse than last years sponsor as that red house looked out of place.
Bring back “No smoking” as a sponsor.
It will be interesting to see what Adidas have in store for us, as we a have predominantly been Umbro.
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10. Tipton.
I agree.
At last!
A Wolves poster with a brain and the ability for reasoned thought and no abuse!
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Cue Hendrix…theres a red house over yonder……
Im going to miss that littel red house.
Anyone heard that we have signed Aaron Cresswell??
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13.
I’m not sure, ours is a lovely shade at the moment :-)
Yes we have fans who will argue over any old rubbish but i work with a lot of Albion, Blues, Villa and United fans and i can assure you that every club has a good share of idiot supporters.
I just find the “The deal even extends the Black Country rivalry” comment laughable. We have a good rivalry already which will in no way become more heated by the fact that we both have betting firms as sponsors.
16.
Thanks :-)
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Bomber
RE: Cresswell, it appeared on these pages this morning, and was promtly removed.
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Fair play Baggies ! I was more impressed (well jealous!) about Addidas making your shirts though. I take it you will have three stripes down the arms which I always like? Its a hell of a lot easier to work with blue and white than gold and black in all honesty!
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Congrats on getting a decent sponsorship deal (seriously). Like Tipton says it’s only a name on a shirt. However I would like too point out that when we took SportingBet as our sponsor there were many Albion fans saying how bad it was that we were advertising a gambling firm. Pot, Kettle & Black spring to mind !!! Funny how life changes isn’t it :)
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wbaforever
I heard it this morning a little birdy told me. However it was the same little birdy that was going round telling people i was embarrasingly drunk both Friday and Saturday while trying to win a golf competition, so i shot the big mouthed little birdy, hence i now have no idea whats going on, anyone know?????
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15) er? didn’t we get relegated with that sponsor!
18) conceded
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Flintonwolf – I was going to put on my previous post that I thought an online betting firm IMO is a bad idea, I maintain it whatever the team that alcohol, gambling, Quick loans etc… should not be advertised in such a powerful way due to the huge amounts of vulnerable people.
Whatever happened to Swan, Mita copiers, Goodyear etc…???
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In other news today:
Albion reserve defender Tamas chased by Lazio;
Wolves reserve defender Halford wanted by Pompey………….
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It would appear Messrs Morgan and Moxey have missed a trick over on the dark side. Had they struck deals with our new sponsors and kit manufacturers ‘Head’ their shirts for this forthcoming season would be emblazoned with ‘BODOG-HEAD’. A match made in heaven if ever I saw one.
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24) I see your point, but at the end of the day unless we want to live in a totally nanny state (more so than we already do)we have to allow these “legal” products to be promoted (or do we ban them like cigarette advertising, because that worked!, another legal product, but I digress), and credit the majority with the good sense to see it for what they are, just another advert, and give them the ability to make their own decision, other wise how far do you take it? no Doritos sponsorship for worry it will encourage the calorie challenged to snack!
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Nice logo though! Better than the big red play school house!
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Bomber/wbaforever
I work with a Tranmere fan, quite a knowledgable guy, goes to most of their games. I just e-mailed him and asked what he thought of Cresswell, this is what he’s just replied with:
‘He has a left foot at set pieces fit for the prem league, but an overall ability of a Blue Sq Prem player. He gets a huge split from the fans, proper love hate.
His set pieces are quality, and I think he scored 5 this season including a worldy away at Orient, but defensively he is shocking and a real liability even at League 1 level. We were shocked when Ipswich made a bid, and now you lot are coming in which will drive his price up! I rate our other left back more highly so not bothered Aaron is leaving. Can’t believe you would want him, as I thought he would leave to a league 2 club at best. That saying Woy’s transfer policy is usually spot on!
It will go to a tribunal due to his age, and as he has played a lot of games we might get a bit for him like £2/300k or Lateef Elford-Alliyu in exchange which we would be made up about.
Our best player is Dale Jennings, better than Koumas was and isn’t as lazy and work shy, but he’s off to Bayern Munich. There is talk of Koumas coming back this summer, what a waste of a talent he was.’
Oh dear.
Stars in Stripes
That really made me laugh!!
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BO DOG. Just googled him and apparently he was a 30s blues singer from louisiana.
Never heard of him ? No neither had i.
Some of his hits include;
1931.Yo-yo is my middle name.
1932. Golden glow hurts my eyes.
1934. In our shadow ( now and always)
1934/1935. No recordings due to boubon abuse and losing his shirt to a third rate betting firm.
1936. Born the wrong side of the tracks.
1937. A double A-side.. My tin shack needs knockin on down. And, Out of our depth.
Died in 1942 due to acute jelousy of his rivals continued success.
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warren
I’m a long time reader but first time poster. Glad I managed to ‘hit the ground running’ with such a well established contributor as your goodself.
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30. Lone Wulf. I’m surprised that you had to google him to find out your info, seeing as he was a big Wulfs fan an’ all!.
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27,We only need one half!
June 27, 2011 at 2:14 pm
I just think that at present times where Debt over £15k is the average in the U.K. that advertising betting online is not a great idea.
Due to unsecured loans, CC’s rammed down your throat at any possible angle 10 years ago we are paying for that spend easy policy.
That could happen quite easily with online betting and for the average football man feeling lucky on a matchday will start chucking his money away willy nilly.
Anyway I’m in work mode so maybe I’m getting to deep on this.
Up the baggies!
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Check out the man who owns BODOG – Calvin Ayre and see what you think? he’s a ladies man and has much money!
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30) Classic Lone, but you sure you’ve got the right guy? the one I saw had hits much latter on such as
1982- Buddy can you spare me a dime (most popular has was re released for much of the eighties)
1984- I’m falling
1985- Help! (I’m in freefall remix)
1986- The Only Way Is Up
1995- Help! (the 12 point remix)subtitled, Ive just thrown away my lead (and I aint got a clue how to get it back)
1995- Youve let us down again! duet with Gornal Wolf, re released several times to date.
sure its not that one?
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Lone
Very funny mate.
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BOGOF… buy one get one free because neither of them is worth a dime, why dont you baggy’s get a nice yeller strip like ours.
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Just found some more!
1995- Always the Bridesmaid, never the bride, duet with Michael BOLTON.
1997- Always the Bridesmaid, never the bride.(re released Crystal Palace Remix)
2002- Didnt we almost have it all (recorded live at Norwich)
2004- Here come those Dark Days Again (rumoured to be set for reissue in late 2112)
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30) Found that Bo Dog you refer to, that 1931 hit was actually called Yam Yam is my middle name. Taken from the album Howling Bo Dog and The Wolf, the Wilderness Years!
Should be easy to get a copy, there’s not many years go by it isn’t reissued!
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26) Stars in Stripes.
Wow, that really cracked me up that one !
Such a clever play on words, such wit.
I see it’s got to Warren too, hope he hasn’t done too much damage to himself rolling in the aisles slapping his thighs.
Seriously, have you ever thought of writing some one-liners for The Krankies or Orville ? Better still you could do a spot at the next Edinburgh.
How us poor dingles envy you standing around in small groups during home matches at The Hawthorns chuckling at each others searing satire.
BODOG-HEAD ! I’m just gonna have to sit down, Tooooo much !
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30) Lone Wolf
Although I didn’t want to I couldn’t help but laugh. You just go to prove that not all wulfies have had a sense of humour by-pass. Respect.
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Well Done westbrom excellant deal to take the club forward and one good thing wiyh Bo Dog, is to bet on baggies finishing higher in the premiership leauge next season.It would be nice to be the top midland side next season, a good goalkeeper and a couple of signings to strengthen the side and we are in for a exciting time.
Come On you “Baggies”, Lets give it our best effort and give us surporters some sucess.
Coseley Baggies Fan.
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If proof were ever needed about my previous comment along comes Farmer Ted. Think I might have struck a wee nerve there.
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Enjoy, you will only be having it for one year, you wont have it in the championship.
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Ted
Believe me, there were far more humorous things to laugh at last season not too far down the road.
Even Billy Connolly would have struggled to write something that funny!!
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Do you honestly think adidas were banging down the albion doors desperate to put their brand to smethwick sporting pedigree? (As in the same pedigree as Hull, Peterborough, Swansea…)No its all about business Adidas charge something like 50% mark up on the merchandise as do the likes of Nike etc In other words you pay to use their brand. If its sells more shirts well fine it makes business sense.
It will be a standard adidas team wear template as seen last year with stoke strip.
To be honest I would sooner Wolves have gone with a more reputable brand.
But the reason we’ve got Burdda is because we make more on the kits. Thats why we were the 3rd best well run club last year based on the balance sheets.
What really matters is what happens on the pitch doesn’t it…and we all know what happened there last season don’t we!….
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33) I understand where your coming from, but I think you need to credit the majority of people with the sense to see gambling for what it is, After all, if we were to follow your argument all advertising would be banned, as 99% of it is there to simply part us from our cash for items we can not either afford/and/or need, such has the latest laptop, car, mobile phone etc etc? Good products need no advertising, and I have posted on here in the past that I preferred the shirts when we had no sponsor at all. That said, when you look what we have to compete with, in the cold light of day 2 mill is 2 mill!
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24..aitk…Swan, Mitie, Goodyear….didn’t they all go bust ? LoL !!
I can see your point about vulnerable people but as pointed out elsewhere how much of a nanny state do we want ? I for one want to make my own decisions as to what I do and see.
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4 Warren-
I mentioned to my wife that wolves were linked to Burrda,so she held a booklet in the air,and said-
‘I know them,look-they specialise in dressmaking designs for Ladieees’.
She may or may not be talking about the same company,but thinking about it,there’s a strong probability that she’s right.
It just sounds right somehow………
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Astleistheking
Spot on with your comments. How many kids go to football and are subjected to gambling adverts?
As 27 said, credit the majority, but what about the sizeable minority?
You can’t legally gamble until you’re 18, but these firms can advertise and attract under 18′s.
As an ex-gambler, I was far more naive at 18-21, than I am now.
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30 lonely-
Interesting stuff,but one of the most fascinating stories amongst female ‘blues legends’ concerned
‘HOWLIN’ WOLF’s sister,’SPORTING BETTY’.
She had a deprived upbringing,and was often found stuck in the basement,but from time to time received help from her ‘Sugar Daddies’-
‘Hayward’ Jack
and ‘Seasick on the Mersey’ Steve.
She did record several classics,like ‘three minutes from the Devil’s trap door’,'Them blue ‘n’ white suede shoes keep kickin’ me down’,and ‘One day I’ll finally be above you (but only the good Lord knows when)’.
She’s still around,but can’t face the reality of modern life,so lives in the long gone era of the 50′s,when she last topped the charts.
And she still thinks she’s a ‘big name’,bless her.
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46 wolfmeister(shadrag?)-
‘What really matters is what happens on the pitch doesn’t it…and we all know what happened there last season don’t we!…’
We sure do-
The Baggies cruised to mid-table with a number of victories,while wolves took quite a few batterings,and clung on by their fingernails!!
Thanks for reminding us……doh!!
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46 – ” What really matters is what happens on the pitch doesn’t it…and we all know what happened there last season don’t we”!….
Perfectly summing up the dingles ability to ignore what just happened and rewrite it to suit you – and you wonder why we love you and laugh at you in similar amounts…. classic !!
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41, Stars in stripes, Cheers.
As the new boy well done for getting the gag straight from the off. It took most of em ages to get it. Some still dont, mad in it.
Some good lads on here and opinions are never in short supply. Here’s a quick run down on some of your new buddies ;
CR78- Great SOH. Bleeds blue n white.(a bit shaky at the minute due to the fact a manc transvestite has the hots for him )
WONOH- (mon) As above,factual,can turn nasty if pushed, rearly loses. Some bad habbits (c&p) but overall, a good egg and likes a laff.
Cyril, a grandee with an average IQ.
WBA4eva, top draw, when he speaks everyone listens.
Sir Tel, king of the one liners.
Wozza, well informed, GSOH, can often be seen putting parking tickets on cars in the streets of Manchester.
Jack the hat, some say he originated from Jupiters third moon, can be caustic if not handled correctly.
TRBH, VGSOH, and makes very good points regularly. ( on holiday doing missionary work in sandwell at the mo )
+ many other good bloggers and defenders of the faith like shropsire,happy,kev,etc.
Oh, and me. Wolves fan with many aliases and the pantomime villan who is tolerated by most on here (just)
Welcome aboard stars n stripes.
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It’s okay everyone, Shadrag’s alive and well, he just seems to be using the pseudonym Wolfmeister these days.
With Albion obviously dominating on-the-field activity (you forgot to look at the league table again) and securing a deal that eliminates the ‘No sponsor’ taunts he subjected us to, the new slant appears to be ‘Burrda charge less for brand usage than Adidas, therefore we’re better than you’. If the more exclusive the brand, the lower the profitablility, wouldn’t the top clubs be getting their kits done in Bilston market??
Father Ted
Once again you have nothing productive or positive to contribute. Is there a reason you post on these threads? Perhaps it’s slightly less depressing than the real world?
Cheeky Wolf
There must be something in the water down Shropshire way given such a disproportionately high amount of the population seem to be suffering from amnesia. You stayed up this year due to other teams losing on the last day and due to others capitualting last year. Why do so many of you believe you’re onto a good thing this year??? Perhaps it’s the impending completion of boyhood-dream moves for Johnson, Dann, Lescott and Keane. You really take deluded to another level.
Thank heavens for Lone Wolf, whose perspective and sense of humour is a shining Adidas kit in a sea of Burrda shirts.
Stars in Stripes
Very kind of you mate. Being rounded upon by a few Wulfies is a positive start, hope to see more of you!!
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P.S. Wolfmeister
Every football shirt produced by a brand is a template shirt;
Albion’s balance sheet is comfortable;
Yes we do know what happened on the pitch last season, check the table; and
I think I’m safe in predicting that you were nowhere near the negotiations between Albion and Adidas or Wolves and Burrda therefore have no idea which deal is more profitable.
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Superb Cantello, superb!
Boing Boing!!
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(51)
Cantello,
I think “Sea~Sick Steve is brilliant, wish he was on T.V. more often. Great Character.
BOING~~~~BOING~~~~JtH.
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Over on the dark side they are crowing on about the Doghead flags at Glastonbury. Apparently it is a regular occurence at this event.Knee deep in the mire ,year after year springs to mind.
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46) Reference cheap shirts, Burdda etc, do you remember our first Prem shirt, own brand, just called Baggies or something equally unimaginative, the quality looked like it HAD been made on Bilston Market, and it was absolute rubbish, you couldn’t possibly have had more mark up then there was on those, given they were not even sold at sports shops, just direct from the club to maximise profit, what happened? club ended up giving loads of refunds has shirts only had to look at a wall and they snagged. I bought my boy one, wish I hadn’t! The thing is, your Burdda shirts will probably cost the same as our Adidas ones. Pay a bit extra and get the quality I say.
54)Keep the hits coming mate, they made me chuckle. Christ, how desperate are we for a ball to be kicked in anger!
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That dog flag ruins my Glastonbury viewing year in year out. I vowed to my wife on Sunday to buy a ticket next year just to go and rip the thing down.
I’m now sober and well find it easier to turn the T.V off.
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WONOH
Baggies, yeah they were terrible weren’t they? If we apply Wolfmeister’s theory we’d have made millions off them. Going further back does anybody remember The Albion Collection in the 90′s? Pelada as well!!
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(60)
One Half,
I remember the Dingles Having a shirt and the letters and numerals peeled off, Hundreds were taken back for refunds. If they had one that was o.k., it was like hitting the JACK-POT.
BOING~~~~BOING~~~~JtH.
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Lone
Me being a nearby roaming traffic warden and you being our resident Canal Street visitor, should I pay more attention to where you’re parking or where you’re letting others park?
Strangely enough and in all honesty I do actually work in transport, right at the end of Canal Street, so I’ll be coming for you…….
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Most appropriate Sponsored shirt name was “West Bromwich Building Society”. Remember “Appollo 2000″.
BOING~~~~BOING~~~~JtH.
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I like the new home kit – the adidas badge looks cool on a baggies shirt and I like the 3 stripes on the shoulders and the new collar design…. I can see one of those in my near future.
Not quite sure about the blue away kit yet – I may have to get used to that one !!
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JtH
Coucher and Shaw!! They went bust I think….
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Happy
I quite like the away one, just not sure what we’ll be wearing at Chelsea and Manchester City!!
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65) Most inappropriate has to be “winners don’t smoke” we got relegated the same season ;-)
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69, That was my first albion top and loved it.
Contradiction I know but it really is a nice top the new one.
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54.Lone. It looks like you’re still smarting from my rather clumsy attack on you a while back, but I did whisper to Mrs Lone that I was truly sorry. She gave me a lovely kiss and said you would be OK once you’d calmed down. I’ll have another ‘word’ with her. Such a lovely lass. We’re very lucky.
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There seems to be a lot of reminiscing about past kits and sponsors. There is a website called http://www.historicalkits.co.uk where you can see every previous home baggies kit in all their glory along with manufacturers and sponsors names.
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wulfs have also unvieled there new kit,they have took the numbers off there backs and put them on the front so the fans think they are attackin aye boing boing
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33 cant agree with you mate,i started poking at very early age aint done me no harm,aye boing boing
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(67)
Warren,
“Coucher and Shaw” were closed down by the “Law Society”. Whether that’s the same as going bust, I haven’t a clue.
BOING~~~~BOING~~~~JtH.
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As most of the Wolves blogs are either closed or rubbish at the moment, thought I would come on here. Interesting one too with some very funny stuff – well done Lone and also Stars and Stripes (to name but a few!):-)
astleistheking – I work in social housing and fully agree with your stance on the betting. Although at home now, I read this at work and it has stuck in mind. I think it is a sad day that so many sponsor deals are coming from such places, along with Wonga.com etc etc. Now don’t get me wrong, I do like a flutter now and again, but think this is too much – especially when you look at the financial state of football itself….and don’t get me started on the state of our country!
Anyway, enough of that serious stuff. Bring on the football, only about 6 weeks to the big KO and have just about got over the end of the last season.
WE ARE WOLVES!!!
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76.Percy. Very welcome to join us friend Wulfie and whatever you do, don’t start ME on the state of our country or the E.U. !!!
Gambling seems grossly unfair to me. Every week without fail, I put £2 on the National Lottery and have never won it once yet. Every once in a while they give me £10 back for a good try but after 20 years I deserve better.
73. Sir Tez. Nice one Sir Knnniggut.
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76. Percy
Thanks for the mention. Along with Lone Wolf you seem genuinely decent wulfies and I look forward to future discussions/debates with yourselves.
Like you I can’t wait for the season to start but won’t be making and brash or unrealistic predictions for either of our respective teams as I’ve been a Baggies fan for far too long and these things have a habit of coming back and biting you on the backside. All I will say is I’ll debate things honestly with anyone who cares to do the same, but if others want to come along with any one-eyed schoolboy ‘my dad’s bigger than your dad’ pettiness then I’m up for that also.
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78 SIS ,yu wil find that sum on ere ar like big kids an ther spelin is orful,bowt time thay gru up aye boing boing
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78, yam rite bowt mekin any brash or unreelistic pridictions but i will try, ALBION to finish top 4 dingles bottum aye boing boing
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